Title: Krietz Auto named NIADA CPO Dealer of the Year
1Krietz Auto named NIADA CPO Dealer of the Year
- Award Recognizes Maryland Dealerships Rapid Rise
to Certified Pre-Owned Success - Krietz Auto, a dealership in Frederick, Md., run
by Charlie and Kim Krietz and their sons, Charles
and Cory, became the second winner in the awards
three-year history after Todd Hoagey of Auction
Direct USA claimed the first two honors. - The award recognizes the quality of dealership
operations, the vehicle certification process,
the number of CPO vehicles sold and the dealers
commitment to providing a better product and
level of service to his customers and the
community. - In accepting the award, Charlie Krietz, who
founded Krietz Auto as an auto repair shop 35
years ago, choked up with emotion as he recalled
his journey to success.
2The dream I had, the vision, going through the
recession and the hardships we went through with
the family to be here today, among a lot of
great people, is incredible, he said. Weve had
a lot of help. but our hunger and desire to
survive, the passion it was there. When he
had to pause to compose himself, Krietz
apologized. Im a little passionate, he
explained. While Krietz Auto has been in
business 35 years and was Marylands nominee for
the 2017 National Quality Dealer award, it was
only a year and a half ago that Charles Krietz
met with Mike Sims of NIADA CPO
administrator Warrantech to discuss getting
involved in the program. I got with my family
and said, I met a really good guy today, and I
think this is going to be a really good thing for
us, Charles Kreitz recalled. Fast forward a
year, and were standing here getting this
award. Now Krietz Auto is among the top
operations in NIADA CPO sales, at about 180 CPO
units per month. The Krietzes certify 100 percent
of their qualifying vehicle inventory and have
made major investments in training their
50-member staff in CPO sales, marketing, digital
merchandising and reward/recognition incentive
programs.
3As a result, the dealership has doubled its FI
gross margin per unit since launching CPO
program. Krietz Auto is also very involved in
its community as a major contributor to local
organizations and programs such as 4H
scholarships, Toys for Tots and youth sports
teams. Charles Krietz invited his fellow
independent dealers to get in on the CPO
action. Hopefully, all you guys can learn all
about the program, he said. Its a really great
program. Look into it youre not going to go
wrong. Article Source https//warrantech.com/bl
og/june-2018/krietz-auto-named-niada-cpo-dealer-of
-the-year/