MKT 444 Competitive Success--snaptutorial.com

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MKT 444 Competitive Success--snaptutorial.com
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MKT 444 Competitive Success--snaptutorial.com
MKT 444 Entire Course   For more classes
visit www.snaptutorial.com   MKT 444 Week 1
Hospitality Service vs. Physical Products
Presentation   MKT 444 Week 2 Signature
Assignment Service Pricing Strategies   MKT 444
Week 3 New Service Positioning and Communications
Plan  
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MKT 444 Competitive Success--snaptutorial.com
MKT 444 Week 1 Hospitality Service vs. Physical
Products Presentation   For more classes
visit www.snaptutorial.com   MKT 444 Week 1
Hospitality Service vs. Physical Products
Presentation Choose one hospitality service and
one physical product. Request approval for your
two selections from your instructor prior to the
creation of your presentation. Your service must
be hospitality-focused (e.g. hotel, spa,
restaurant, etc.). ? 2 slides that describe
ethical considerations for your hospitality
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MKT 444 Competitive Success--snaptutorial.com
MKT 444 Week 2 Signature Assignment Service
Pricing Strategies   For more classes
visit www.snaptutorial.com   MKT 444 Week 2
Signature Assignment Service Pricing
Strategies About Your Signature
Assignment Signature/Benchmark Assignments are
designed to align with specific program student
learning outcome(s) in your program. Program
Student Learning Outcomes are broad statements
that describe what students should know and be
able to do upon completion of their degree.
Signature/Benchmark Assignments are graded with a
grading guide or an automated rubric that allows
the University to collect data that can be
aggregated across a location or college/school
and used for course/program improvements.
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MKT 444 Competitive Success--snaptutorial.com
MKT 444 Week 3 New Service Positioning and
Communications Plan   For more classes
visit www.snaptutorial.com   MKT 444 Week 3 New
Service Positioning and Communications
Plan Create a 10- to 12-slide presentation with
speaker notes, explaining a new service that you
will be offering. Explain how you will
differentiate and position your service.
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MKT 444 Competitive Success--snaptutorial.com
MKT 444 Week 3 Ultimate Escapes Messaging
Paper   For more classes visit www.snaptutorial.co
m   MKT 444 Week 3 Ultimate Escapes Messaging
Paper In this exercise you will be creating
messaging in support of an Ultimate Escapes
promotional marketing campaign. Select a
hospitality property such as a hotel, resort,
restaurant, or spa (either a real or fictional
property). Write a 1,050- to 1,400-word paper
that explains whether the promotional messaging
used for this property should be informational,
persuasive, or reminder in content.
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MKT 444 Competitive Success--snaptutorial.com
MKT 444 Week 4 Crestwood Inn Evaluation   For
more classes visit www.snaptutorial.com   MKT 444
Week 4 Crestwood Inn Evaluation Resource
Crestwood Inn Case Study Read the Crestwood Inn
case study located in Ch. 11 on page 312. Write a
1,050- to 1,400-word analysis paper. Evaluate the
pros and cons of Christys comment card
development.
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MKT 444 Competitive Success--snaptutorial.com
MKT 444 Week 4 Service Advertising Analysis   For
more classes visit www.snaptutorial.com   MKT 444
Week 4 Service Advertising Analysis Create an 8-
to 10-slide presentation with speaker notes that
includes five sample advertisements from the
hospitality service industry. Focus on ads that
make promises that will be difficult to deliver
within the service experience. Explain why the ad
was chosen, why the service promise will be
difficult to keep, and how you would react to the
ads for each of the five advertisements.
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MKT 444 Competitive Success--snaptutorial.com
MKT 444 Week 5 Customer Retention and Loyalty
Presentation   For more classes
visit www.snaptutorial.com   MKT 444 Week 5
Customer Retention and Loyalty Presentation Create
a 10- to 15-slide presentation with speaker
notes based on the service that the team created
in Week 3. Provide a clear explanation of the
relationship between customer loyalty and
customer retention. Consider emerging customer
retention programs, and build your customer
retention programs (which should include
relationship
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MKT 444 Competitive Success--snaptutorial.com
MKT 444 Week 5 Mandalay Bay and Vegas Customer
Loyalty and Retention   For more classes
visit www.snaptutorial.com   MKT 444 Week 5
Mandalay Bay and Vegas Customer Loyalty and
Retention Resource Mandalay Bay Case Read the
Mandalay Bay case study located in Ch. 14 on page
397. Write a 1,050- to 1,400-word paper
discussing the importance of customer retention
and loyalty in Las Vegas hotels, and include the
following
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MKT 444 Competitive Success--snaptutorial.com