Digital Marketing Course Content

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• DIGITAL MARKETING COURSE

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MAIN CONCEPTS

• SEO
• SEM
• SMM
• PPC
• EMAIL MARKETING
• SMO

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SEO (Search Engine Optimazation)

• Search engine optimization (SEO) is the process
  of affecting the online visibility of a website
  or a web page in a web search engine's unpaid
  resultsoften referred to as "natural",
  "organic", or "earned" results.

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SEM (Search Engine Marketing)

• Search engine marketing (SEM) is a form of
  Internet marketing that involves the promotion of
  websites by increasing their visibility in search
  engine results pages (SERPs) primarily through
  paid advertising.

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SMM

• Social media marketing is the use of social media
  platforms and websites to promote a product ...
  product or service acquisition and activity to a
  growing number of consumers is defined as an
  influence network. ...... frequency of which
  customers are discussing their brand and judge
  how effective theirSMM strategies are.

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PPC

• Pay-per-click (PPC), also known as cost per click
  (CPC), is an internet advertising model used to
  direct traffic to websites, in which an
  advertiser pays a publisher (typically a website
  owner or a network of websites) when the ad is
  clicked. ... However, websites can offer PPC ads

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EMAIL MARKETING

• Email marketing is the targeting of consumers
  through electronic mail (email). Often associated
  with data mining, email marketing can be used to
  impact consumers in a variety of ways. In
  general, email marketing is a more evolved,
  digital form of traditional direct mail marketing.

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SMO

• Social media optimization (SMO) is the use of a
  number of outlets and communities to generate
  publicity to increase the awareness of a product,
  service brand or event.