Mobile App Strategies: Top 9 Things to Consider

1
Mobile App Strategies Top 9 Things to Consider
2
Every company want to create their business
mobile app to cover maximum part of huge business
marketplace. Mobile app marketplace expand day by
day, on Android app store you can find 2.8
million apps and 2.2 million on apple app store.
3
As a result many business entrepreneurs has
developed business mobile app on Android platform
and some others have chosen Apple app store
platform. While many of them have also created
hybrid business mobile app development, that
works fine on cross platform mobile app platforms.
4
So if you are also in the same race then this
presentation becomes very much useful for you to
develop helpful mobile app strategies.
Lets take a look at the drawbacks your company
may experience depending on your Mobile App
Solutions decision in 2018.
5
1) Poor Competition Research
Your Mobile App is not just another platform for
you to interact with your customers and
stakeholders, it is your marketing strategy.
Multi-platform Mobile App Development has to be
well-designed with a well-thought out strategy.
Consider your competition who may be using Mobile
Apps strategically to give secret, exclusive
promotional offers to their loyal app users,
which an outsider would never know.
6
2) Efficiency Space
Considering most mobile phones still use 3G 4G
data along with very limited space in its mobile
memory, you have to be extremely cautious about
how you craft your mobile app. It has to be
efficient in terms of data consumption and space
usage for installing and running the app. Nothing
can be more annoying than an app freezing every
now and then whenever you want to use it.
7
3) Designing issues
The very fundamentals of your app designing
flowchart should be based on ease of use and
gaining the trust of your users. Most
entrepreneurs stress so much on their business
model around the app that they totally forget the
user factor attached to it. According to
Appiterate Survey, ranges of design issues like
login methods and privacy concerns too result in
your app going to the trash apart from forced bad
UI/UX and ad issues.
8
4) Nothing Unique to Offer
Even if you are an e-commerce store in a niche
which is hyper competitive, you can have
something unique to offer, you just have to think
through and implement it while you make your app
If your app has no brand recall in the minds of
your customers, chances are they will be in the
trash within a week even if you manage to get
them downloaded somehow. Dynamic pricing based on
a prospects social influence too is possible
today on an app, if you strategize it well.
9
5) Pricing
Expectation setting is the key to pricing in
todays world when finding your cheaper
competitor is just a click away from your
purchase. If you are selling a virtual product or
an experience, you need to be all the more
cautious about your price-point. One can even use
dynamic pricing on every session to generate
maximum customer lifetime value.
10
6) Not Getting Notifications Right
One of the reasons businesses actually go through
the hassle of making an app for their business is
the gift of push notifications that they along
with it. But that too has to be used judiciously.
The last thing your customer wants is excessive
spamming from your app trying to push sell.
Instead, talk to them gently, lure them to an
offer they will thank you for notifying them.
11
7) Not Using the Acquired Database
One of the reasons you should have an app in the
first place is because you can hold on to your
customers. They will put in their mobile numbers
and email and they will be in your list forever.
Apart from sending regular emails that you send
the rest of your email list, incentivize your app
users for being loyal to you and installing your
app. Notify them about new updates, incentivize
for updating.
12
8) Trying to be Master of All
Niche strategy is the key to the success for most
apps unless you have deep pockets like Amazon.
Finding the right audience for your product and
knowing what they want and developing the whole
app around that can be the game changer.
13
9) Internet Connectivity Management
Internet connectivity management or otherwise how
your app will manage itself in the presence or
absence of internet connection can be a game
changer especially if you are operating in the
enterprise app segment. Office 365 or Salesforce
apps are perfect examples of how they have used
this problem to their strategic advantage.
14
Reach at AllianceTek for Mobile App Development
1-484-892-5713
Connect on Social Media
alliancetek.support
pa.info_at_alliancetek.com
Discuss Your Project