Title: Top Best Ad Blocking Solution to Bypass Adblock
1T O P 1 0 M U S T H A V E A N T I A D B L O C K
S O L U T I O N S D E F E A T A D B L O C K E R
Ad blocking has gone from a fringe issue to a
mainstream concern thats having an impact on
publishers and advertisers. Pervasive ad-blocking
dramatically undermines the predominant business
model of the free web. There is a quite arms
race between publishers and ad blockers which are
an incessant problem as ad blockers have been
improving and publishers have been responding in
kind. Ad blockers are creating some techniques
for scaling back in the favor of publishers
which is being publishers exclusive
concern. Publishers need to tackle the issue and
to regain the control of their online ads of
what ads are delivered and at what price in order
to make up their revenue losses. Advertisers are
panicking about ad blockers, whereas publishers
are attempting to block ad blocker. Tim Gentry,
Global Revenue Director of Guardian said, For
publishers, ad blocking represents a clear lack
of understanding from readers of their value
exchange. Ad blocking is budding concern and
this problem is in the need of creative ad
blocking solution. Online advertising is no
longer a feasible solution for profiting revenue
due to escalation and strengthening of ad
blocking technologies. The vast majority of
publishers relies on ads for generating revenue
and has set dominant paradigm. Ad blocking tools
are killing their revenue stream. Regardless,
publishers are forced to try new tactics as ad
blocking continues to grow at this pace and
causes revenue losses. Besides, ad blocking
isnt conducive to a healthy ecosystem for users,
publishers or advertisers. Forbes Media CRO Mark
Howard has said, ad blocking
2isnt just a nuisance confined to early adopter
types. It is an existential threat to publishers
and calls for drastic action. According to one
pagefair blog, turning away over 50 of ad
blockers seems to us more like resigned
acceptance of a failure to deal with ad
blocking, especially as ad blockers are actually
incredibly valuable to advertisers and therefore
to publishers. eMarketer senior analyst Paul
Verna Ad blocking is a detriment to the entire
advertising ecosystem, affecting mostly
publishers, but also marketers, agencies and
others whose businesses depend on ad revenue,
According to eMarketer report, in US, 77.1
million people use an ad blocker on their desktop
or laptop PC, whereas 29.7 million use on their
smart phones. Ad blocking usage in the US grew
by 32 in 2017 versus 2016, reaching 86.6 million
people. A new study from Juniper Research has
estimated that digital publishers stand to lose
over 27 billion by 2020, as online publishers
struggle to find effective strategies to counter
ad blocking. Publishers are racing to overcome
the increasing challenge posed by ad blockers in
order to reach their targeted customers and to
constitute their revenue losses. There are
various anti ad blockers that publishers use to
combat the growing ad- block problem. Top 10 of
ad blocking solutions are 1) Adzsafe It's the
latest attempt to bypass the damaging effects of
ad blocking. Adzsafe proved itself as the only
effective and reliable ad blocking solution when
it is compared with current ad blocking
solutions and anti adblock technique. It stops
ad blocker software right away from operating in
the browser. It does so without asking ad
publishers to replace their online ad providers
with a different one, like other anti adblock
methods require. It allows online ads to be
loaded and be
3displayed safely, regardless if the visitors
browser includes an ad blocker or not. It blocks
ad blockers completely from interfering with
online ads. It ceases the ad revenue
losses. When AdzSafe bypass adblock instantly, it
supports ads to be safely loaded and viewed
without interference by ad blockers and turns
bare and fragile online ad into an ironclad
online ads. It has Free Internet Protection
tools which steer clear of being detected by ad
blocker, and instantly blocks ad blocker
software. It helps publishers to gain
compensation that they deserve and control over
their ads of what ads are delivered and at what
price. It abates ad blocking software from
making users unreachable to online content
thereby preventing ad revenue losses. 2)
Sourcepoint This ad blocking solution was found
in 2014. This solution is for helping the
publishers for compensating their ad revenue
losses. It creates compensation choice for
publishers and consumers and provides a complete
set of tools that empowers publishers to adapt
their content compensation solution to their
specific needs. It amenities to publishers for
clarifying theres going to be a value exchange
when people consume content, and let each user
choose whether she prefers a free, ad- based
experience, or another way to compensate the
publisher. In addition to this, it provides the
data needed to make informed decisions about
content compensation and offers consumers
multiple options of paying for the content they
like. It helps publishers to address the source
of the problem. It enables publishers to
communicate with their users about compensation
choice. It establishes clear and transparent
value exchange.
4- Imonomy
- It was found in 2012 for publishers and
advertisers. It provides viewable ads, enhances
users experience and gives effective monetizing
platform. It uses contextual and behavioral
analysis for ensuring that all the ads we serve
are relevancy of the ads they are serving to
users and therefore helpful instead of a
nuisance. It offers a great opportunity to
counter ad blocking. It offers mobile- friendly
in-image ads for ensuring a great user experience
for readers. - The main purpose of this ad blocking solution was
to enhance users experience by providing
quality visual ads because pages with visuals
convert better on websites. This sophisticated
programmatic platform leverages visual assets to
captivate users for generating high RPMs. It
optimizes the value of each impression using RTB
and real time big data analysis to maximize CPM.
Its visual content ad formats delivers high CTRs
by using dynamic optimization measurements. It
continuously optimizes inventorys viewability
and ad placements to maximize touch points with
publishers targeted audience. - Adblock walls
- It is a defensive measure that leaves publishers
counting their losses. They are used for hiding
your website contents and minimizing functions by
demanding from visitors to first disable the ad
blocker in their browsers. Adblock wall bars
adblock users until they disable ad blocker on
the website. - These walls notify users that unless they do
whitelist the site, they wont be able to access
any of its content. Adblock appears asking the
user to turn off the ad blocker or white list
the visited website if the user is using ad
blocking software. Then that website shows a
little box saying the users that the ad revenue
supports the website whenever the user view it
and has ad blocking software enabled in the
5- browser. According to Page Fair 2017 Report, 90
of adblock users surveyed have encountered an
adblock wall. 74 of adblock users say that they
leave websites when they encounter such an
Adblock wall. This makes Adblock walls
ineffective at motivating most adblock users to
disable ad block software, even temporarily. It
proved ineffective at ceasing adblock usage. - Secret media
- This ad blocking solution came in 2014 which
helps publishers to develop a better user
experience around the ads. Its long term vision
is to help the industry create a harmony between
content and advertising. It restores blocked ad
impressions including video ad impressions and
offers analytics that help publishers to manage
the proliferation of ad blocking. In addition to
this, it helps publishers reshape their
ad-supported business model by creating a new
user ad experience thereby restoring publisher
revenues and increasing advertiser audience reach
and engagement. It has target capabilities and
is compatible with a publishers existing ad
stack. It tracks real time ad recovery with
analytics platform it has. - AdRecover
- It helps to measure and monetize ad impressions
being lost to ad blocking. It helps to display
fast-loading UX-compliant ads to your website's
adblock user traffic. It provides very high UX
standards for ensuring that the ads are
visitor-friendly and not obtrusive in anyway. It
keeps a constant check on the ad media, with a
zero- tolerance policy. It works by reviewing
the website for possible conflicts by its
compliance team and then the feedback is passed
to the operations team to set up ad units. It
uses A/B testing technique for testing ad layouts
which is done across devices and ad unit set up
on web pages. Hence, publishers ensure the
perfect blend of UX and ad monetization for
every Adblock user.
6- AdRecover provides publishers with multiple
approved demand partners. Hence, publishers are
having several ad networks compete for their ad
blocked inventory. It amenities also for
advertisers to show permission enabled
non-intrusive ads. Millennial seek out new
brands and support the brands that they use. They
are brand conscious and they have high
purchasing power. This makes them ideal for
retargeting and brand-driven conversion
campaigns. - NeverBlock
- It is a proven circumventing ad blocking solution
that maximizes revenues instantly. As an attempt
to address the ad block situation the Interactive
Advertising Bureau (IAB) has created the LEAN
advertising program for addressing the adblock
situation. It outlines a set of alternative
standards that provide choices for advertisers,
publishers and users. The digital industry has
been trying out solutions to combat ad blockers
with various levels of effectiveness. ExoClick
provides guidance to publishers and this document
examines in detail which ad blockers are on the
market, how they work, what solutions the digital
ad industry is currently using and how effective
each solution is. - NeverBlock has already improved affected
publisher revenues by up to 40. It stops ad
blockers to recapture all your ad revenue losses.
It works on all browsers including Safari,
Chrome, Internet Explorer, Mozilla, etc. and on
all platforms and devices. It is a simple
process of placing a line of code on website
thereby ensuring that advertisements still get
shown even if a user has ad blocking software
installed and switched on. This solution is free
to all ExoClick clients. - Paywalls
- It was released in 2011 for monetizing online and
other digital information by preventing visitors
from accessing web sites and similar content
providers from - where access is restricted to Internet content
via a paid subscription. It helps to
7view content provides trusted insights and
markets coverage. Online news and sports web
sites use paywalls, with some sites implementing
hard paywalls while others deploy soft paywalls.
A hard paywall's content restrictions are much
more stringent than a soft paywall, allowing
either no access or minimal access to free
content. A soft paywall, on the other hand,
provides significant access to free content as a
means of encouraging users to subscribe for
access to premium content. According to Peter
Marsh, most publishers with hard paywalls average
as low as 15-20 on retention rates and
retention rates for newspapers using metered
paywalls average 58.5, with some reporting as
much as 90 reader retention. According to one
survey, 73 are currently charging readers to
access online content, and almost 40 of them
have erected a hard paywall. The remaining 60
use a soft or metered paywall. The users will
have to pick up the tab if digital ad dollars
arent funding publishers content. Since ad
blocking is easy to identify with JavaScript,
publishers can simply deploy paywalls to those
users. The ad blocking software users will have
to pay a premium to view content instead of
seeing video or display ads. 9)
Blockthrough This ad blocking solution is
designed with both publisher and consumer
needs.It accurately measures adblock audience
and generate additive revenue immediately. It
accelerates page load times and provides a better
user experience. It is compatible with all ad
formats on desktop and mobile. It bypasses all
adblocking techniques. It keeps track of your
audiences adblock adoption, and how much new
revenue is being driven. It is quick to set up
and it doesnt affect the way publishers
monetize their non-adblocking audience. It is
compatible with industry
8standard ad management solutions like DFP and it
keeps publishers in control of what ads are
delivered and at what price. It also unlocks a
coveted audience of tech-savvy millennial for
advetisers and easily integrates with existing ad
stack. Ad reinsertion (AAR) helps publishers to
recover revenue loss and helps to solve the
problems that drove the users to run an
adblocker. AAR identifies adblocks real time and
enables fast and non-interruptive ad delivery
which cant be detected by adblockers.
Additionally it is also helpful for advertisers
as they have benefit of standing out in a much
less cluttered environment. 10) Uponit It has
developed the most sophisticated cyber security
technology to help publishers to regain full
control of their online business and provides
their adblocking audience a better user
experience. This solution provides stability
needed to professionally run their online
business. It works by adding a simple JS code to
websites header. It automatically identifies
users with ad blockers on desktop and mobile and
in all formats like extensions, browsers and
filters. Then it measures the effects of
adblocking on website and provides real time
analysis, segmented by platforms and countries,
in a personalized dashboard which can easily
access through desktop and mobile. Uponits
detection and measurement module is free to use.
It mainly focuses on enabling direct advertising
campaigns and native content ads. This prevents
extreme use of user tracking and ensures better
quality ads. It provides higher quality ads that
are faster to load and less prone to privacy
issue by accelerating the loading of the ads
onto the webpage.