Understanding the Need For Magento and SuiteCRM Integration

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Understanding the Need For
Magento and SuiteCRM Integration
Magento, as you are already aware, is an open
source ecommerce platform with unmatched
flexibility. The reason why most customers prefer
Magento is because of the features it has on
offer including powerful marketing and SEO tools.
Clearly, Magento can be considered as one of the
best ecommerce platforms chosen by store owners
around the globe. Your e-commerce platform and
your CRM software are two of the most important
elements that play an important role in your
store.
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And Magento CRM Integration can help you manage
your business much better. CRM is considered as
an essential tool to enhance the user experience
and offer customer engagement. To help your
customers get used to your business, you can use
applications like SuiteCRM that creates a
knowledge base within your customer portal. Why
is SuiteCRM and Magento Integration
Imperative? For any web store, understanding the
customer behaviour along with improving the buyer
experience is important. CRM is necessary as it
helps the companies to conjoin sales, marketing
and customer service to maximize the value out of
each customer interaction. Magento and CRM
integration adds values for your webstore.
Magento SuiteCRM integration assists the
companies to assess customers behavior not only
by the products he has purchased, but also how
many times he has purchased the same product
again, brand loyalty and conversion rates, social
media engagements in an integrated
database. Multi-Channel Marketing Marketing
your product with the help of a single channel is
not sufficient in todays world. You can combine
the age old traditional methods with the new
digital techniques for better promoting the
product. SuiteCRM Integration with Magento can
help us in knowing if the traditional method is
effective or the new digital one.
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Effective Order Processing Post Magento and CRM
integration, you can collect a huge amount of
data about customers this can be related to the
orders, invoices, products in the wish list,
recently viewed products and abandoned carts.
This enables a positive experience for sales reps
as well as your customers. Inventory
Synchronization After the integration happens,
you can easily be able to sync your product
inventory in Magento to your customer portal.
This will help your customer reps to go ahead and
do some cross-selling and up-selling. This will
keep your customers glued to the website and
spend more time on your website. Customer
Redressal When the CRM and Magento is
integrated, it is able to manage the customer
cases from a central location at ease. This
eliminates the problem of slow response to any
issues that a customer can have. The customer
grievances and queries are handled efficiently
and in time. Customer Information A customer
portal is sure to help you in tracking all the
information of your customers be it their
contact details as well as the activities they
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perform. Having information about your customers
and keeping them in your knowledge base will help
you enhance your sales. Customization Customizat
ion tools can help you add different apps as well
as modules thanks to the integration. You also
have a choice to select which fields you want to
display on your interface. Conclusion The
integration of SugarCRM with Magento will allow
you to have better knowledge of your customers by
allowing you to associate Magento data with your
contacts in Sugar. All in all, the integration of
SugarCRM with Magento is the most efficient and
effective IT solutions for CRM in ecommerce
available today. View Blog https//www.appjetty.
com/blog/why-integrate-crm-online-stores/