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BUS 330 Inspiring Minds/newtonhelp.com

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For more course tutorials visit www.newtonhelp.com BUS 330 Week 5 Final Marketing Plan (Dunkin Donut’s) BUS 330 Week 2 Situational Analysis (Red Bull) BUS 330 Week 2 Situational Analysis (Dunkin Donut’s) BUS 330 Week 5 Final Marketing Plan (Red Bull) BUS 330 Week 2 Situational Analysis (Toms Shoes) – PowerPoint PPT presentation

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Title: BUS 330 Inspiring Minds/newtonhelp.com


1
BUS 330 Inspiring Minds/newtonhelp.com
2
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Entire Course
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 5 Final Marketing Plan (Dunkin
    Donuts)
  • BUS 330 Week 2 Situational Analysis (Red Bull)
  • BUS 330 Week 2 Situational Analysis (Dunkin
    Donuts)
  • BUS 330 Week 5 Final Marketing Plan (Red Bull)
  • BUS 330 Week 2 Situational Analysis (Toms Shoes)

3
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Entire CourseQuizzes
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 5 Final Marketing Plan (Dunkin
    Donuts)
  • BUS 330 Week 2 Situational Analysis (Red Bull)
  • BUS 330 Week 2 Situational Analysis (Dunkin
    Donuts)
  • BUS 330 Week 5 Final Marketing Plan (Red Bull)
  • BUS 330 Week 2 Situational Analysis (Toms Shoes)
  • BUS 330 Week 5 Final Marketing Plan (Red Bull)

4
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 1 DQ 1
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 1 DQ 1

5
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 1 DQ 2 Products and Services
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 1 DQ 2Products and Services
  • Every year hundreds of millions of dollars are
    spent marketing products (or services) that fail.
    Millions of dollars those companies would love to
    get back.
  • Fortunately, you happen to have a functioning
    time machine that you bought on Craigs list. And
    now youve got one chance to fix what went wrong
    in the marketing research process and convince
    one of those companies not to spend that money.

6
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 1 Quiz
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • Question 1.
  • Which of the following lists contains all four of
    the purchase criteria categories identified as
    part of the Four Utilities of Customer Value?
  • Question 2.
  • Which of the following BEST describes the
    Internal Analysis planning tool?

7
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 2 DQ 1 Product Life Cycle Stories
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 2 DQ 1Product Life Cycle Stories
  • Introduction, growth, maturity and decline. Every
    product has a life cycle story waiting to be
    told. In this interactivity, you're going to
    document the story of a product, product category
    or brand that has progressed through the four
    product life cycle stages.

8
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 2 DQ 2 Gender as Market Niche
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week2 DQ 2Gender as Market Niche
  • Market niches Digital Show and Tell
  • Brands carve out niches in the marketplace by
    targeting a specific audience. And two of the
    most powerful tools a marketer has for making
    their target feel the brand is "for them" is how
    they position and package their Product and how
    they make use of Place relative to both
    physical and virtual places of business.

9
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 2 Quiz
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • Question 1.
  • Retailers fill a market niche somewhere between
    low cost/low service and high cost/high service.
    Which of the following examples occupies the
    highest service/highest cost market niche?
  • Question 2.
  • What advantage does use of RFID tags bring to the
    logistics function of companies that adopt this
    technology?

10
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 2 Situational Analysis (Coca Cola)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 2 Situational Analysis (Toms Shoes)

11
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 2 Situational Analysis (Dunkin
    Donuts)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 2 Situational Analysis (Dunkin
    Donuts)

12
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 2 Situational Analysis (Red Bull)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 2 Situational Analysis (Red Bull)

13
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 2 Situational Analysis (Toms Shoes)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 2 Situational Analysis (Toms Shoes)

14
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 3 DQ 1 Pizza Pricing Strategies
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • Pizza Pricing Strategies
  • This BUS 330 Week you learned about the three
    core pricing strategies penetration, neutral,
    and skim. Now were going to examine those
    pricing strategies in action. Hope youre hungry,
    because youre going to be looking at a lot of
    pizza.
  • In this interactivity, you're going to briefly
    recap the three pricing strategies, use them to
    classify the major pizza chains based on
    exploring the online ordering process and then
    answer a few related questions. So let's dig in!

15
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 3 DQ 2 IMC Campaign Stories (Dunkin
    Donuts)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 3 DQ 2IMC Campaign Stories
  • One Message, Many Media Integrated Marketing
    Campaigns
  • In this interactivity, to examine integrated
    marketing in action, youre going to tell the
    Storify story of a particular campaign from your
    internship brand across multiple media. We want
    to know what unifies the campaign and how the
    unique nature of each medium is being utilized
    (or underutilized if you feel so). And we want to
    hear if you think the campaign is effective or
    not and why.d then answer a few related
    questions. So let's dig in!.

16
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 3 Quiz
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • Question 1.
  • Which of the following is NOT one of the nine
    criteria for effective segmentation of markets?
  • Question 2.
  • Which of the following answers is the BEST
    example of trigger marketing?

17
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 4 DQ 1 Finding and Targeting Your
    People
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 4 DQ 1Finding and Targeting Your
    People
  • Finding and Targeting Your People
  • Geodemographic Segmentation Finding Your People
  • Geodemographics is a common and effective means
    to segment potential customers. Leveraging both
    demographic (e.g., gender, age, income, marital
    status) and psychographic (e.g., habits, hobbies,
    spending habits, values) data, households can be
    classified into segments and the relative
    attractiveness of these segments for your product
    or service can be determined.

18
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 4 DQ 2 Foreign Market Entry Podcast
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 4 DQ 2Foreign Market Entry Podcast
  • As you are likely aware, your internship brand
    doesnt just do business in the U.S. So, in this
    interactivity, were going to research their past
    entry into a foreign market. But rather than
    writing about it, were going to talk about it
    by creating a short podcast.

19
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 4 Quiz
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • Question 1.
  • What strategic similarity exists between the
    Question Marks of the BCG Matrix and the
    Diversification strategy in Ansoffs Matrix?
  • Question 2.
  • Why is planning important to the business
    function of marketing management?

20
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 5 DQ 1 Green Marketing or Green
    washing
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 5 DQ 1Green Marketing or
    Greenwashing?
  • As a means of demonstrating their social
    responsibility, many companies engage in cause or
    green marketing efforts however, such efforts
    can backfire. In recent years, the terms
    greenwashing and cause washing have emerged to
    refer to marketing efforts that capitalize on the
    goodwill associated with environmental or
    charitable causes but reflect minimal commitment.

21
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 5 DQ 2 Art or Science
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • BUS 330 Week 5 DQ 2Art or Science?
  • Lets be honest, the art side of marketing gets
    most of the press. Everybody likes to talk about
    that cool new ad they recently saw however, this
    is not true when it comes to big data and the
    advanced analytics being used to evaluate
    marketing effectiveness and drive marketing
    planning. In other words, nobody is writing TV
    shows about a couple of quirky marketing data
    scientists.

22
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 5 Final Marketing Plan (Coca Cola)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • Finish the marketing plan you began in week 2 and
    wow your internship bosses!
  • Guided Response
  •  
  • Create an APA style formatted Word document that
    includes at least 3 references outside of the
    course text and contains paragraphs that cover
    the topics below.

23
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 5 Final Marketing Plan (Dunkin
    Donuts)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • Finish the marketing plan you began in week 2 and
    wow your internship bosses!
  • Guided Response
  • Create an APA style formatted Word document that
    includes at least 3 references outside of the
    course text and contains paragraphs that cover
    the topics below.
  • The length of your marketing plan will vary based
    on your degree of succinctness. Most documents
    fall between 9-13 double spaced pages. For more
    details, including minimum lengths by topic
  • Note that youve already covered this first set
    of topics in your week 2 situational analysis.

24
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 5 Final Marketing Plan (Red Bull)
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  • Finish the marketing plan you began in week 2 and
    wow your internship bosses!
  • Guided Response
  •  
  • Create an APA style formatted Word document that
    includes at least 3 references outside of the
    course text and contains paragraphs that cover
    the topics below.
  • The length of your marketing plan will vary based
    on your degree of succinctness. Most documents
    fall between 9-13 double spaced pages.

25
BUS 330 Inspiring Minds/newtonhelp.com
  • BUS 330 Week 5 Quiz
  • For more course tutorials visit
  • www.newtonhelp.com
  •  
  •  
  • Which of the following lists was presented in
    Chapter 10 as a possible organizational structure
    for advertising agencies?
  • Question 2.
  • Which answer conveys an obligation of employees
    toward their employers discussed in Chapter 10?

26
BUS 330 Inspiring Minds/newtonhelp.com
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