Vehicle Graphics and Wraps - Beginners Guide

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Vehicle Graphics and Wraps - Beginners Guide
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Synopsis

1. Questions You Might Have about Vinyl Wraps and
   Graphics
2. Top Pros and Cons of Vehicle Wraps
3. Why should Vinyl Car Wraps be the Preferred
   Choice for Marketing and Advertising?
4. Clearing Some Misconceptions Regarding Vehicle
   Graphics and Wraps
5. Choosing between Vehicle Graphics/Wraps and
   Painting for Marketing Purposes

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Questions You Might Have about Vinyl Wraps and
Graphics

• What is a car wrap?
• A vehicle wrap is basically a thin vinyl film
  that sticks to a vehicle quite like a sticker.
  The film is flexible enough to conform to the
  shape of your vehicle. When done by a
  professional installer, a vehicle wrap creates
  the appearance of a high-quality custom paint
  job. The advantage here is that vinyl wraps are
  much less expensive as compared to custom paint
  jobs and are easier to remove. You do not have to
  worry about damaging your vehicle while removing
  the wrap.
• What is the difference between partial and full
  vehicle wraps?
• One of the biggest advantages of vinyl wraps is
  that you can cover as little or as much as you
  want. You will be covering only one portion of
  your car using a partial wrap. It means your
  digitally printed graphic will sit on one side
  while the original paint of your vehicle will
  show in other areas. It implies that it is
  possible to use wraps to showcase something as
  simple as a phone number, logo, or a website to
  help people gain access to your business. You can
  also get creative here and use a wrap to create a
  perfect transition between the wrap and the
  original paint. Since the wrap is as shiny as the
  paint is, you can get as creative as you would
  like.

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Questions You Might Have about Vinyl Wraps and
Graphics

• A full wrap, as implied by the name, is going to
  fully cover your vehicle. In fact, it covers your
  vehicle from bumper to bumper but it is seamless
  and no one would be able to tell where it starts
  and stops. As it looks perfectly natural, you can
  take the liberty to try different design ideas.
  You can even use 3D design patterns to grab the
  attention of your target audience.
• Is it possible to see through the windows after
  you have your vinyl wrap applied?
• Many people think that car wrapping is not a good
  idea because they would not be able to see
  through the windows after having it installed.
  That is not true because you can opt for
  perforated vinyl films that allow for good
  visibility through the windows of your truck, car
  or other types of vehicles. You can apply window
  perforations on your rear windows as well.
• Is it possible to cover unpainted vehicle
  surfaces as well?
• When working with a professional installer, it is
  possible to cover unpainted surfaces, such as
  fibreglass bumpers or plastic parts. However, it
  is a good idea to avoid covering these surfaces
  because vinyl adhesives do not work great on an
  unpainted surface. Still, a professional
  installer can do a satisfactory job here.

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Top Pros and Cons of Vehicle Wraps

• It offers excellent visibility
• One of the best benefits of vehicle wrapping is
  that it serves as an amazing visibility medium.
  Some studies have found that a vehicle graphic
  wrap is capable of generating 30000 to 70000
  views every single day. If you look carefully, it
  would translate to 400000 impressions every
  single year. Of course, you need to consider the
  distance your vehicle covers each day. Where you
  park your vehicle will have an impact as well,
  which in turn will affect the efficacy of vehicle
  graphics and wraps. Nevertheless, vehicle
  graphics and wraps are highly visible, which is
  the reason why they are amongst the most valuable
  mobile advertising options and are great for
  companies that have their vehicles on the road
  more frequently like delivery trucks, buses, or
  delivery vans.
• It offers exclusive space for advertising
• When going for vehicle wraps and graphics you
  will have the luxury to keep your advertising
  space to yourself only. You do not have to share
  it with other advertisers, which in turn is going
  to make your message more memorable and
  effective. By using this option, you save
  yourself from vying for prime advertising
  position to get good results.

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Top Pros and Cons of Vehicle Wraps

• It serves as an innovative marketing concept
• The unique nature of this advertising option
  coupled with eye-catching designs makes vehicle
  graphics and wraps an innovative marketing
  concept that resonates effectively with its
  targeted audience. It is due to its
  innovativeness that vehicle wrapping works much
  better than television advertising.
• It creates a long-lasting impression
• Durability and longevity are other impressive
  benefits of using vehicle graphics. Durability
  will never be an issue especially when you put
  your money on vinyl wraps. Vinyl wraps are
  impressive because a cast laminate is used to
  protect them. A professionally installed vinyl
  wrap is likely to last more than 5 years giving
  you the chance to get the most out of your
  marketing investment.

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Why should Vinyl Car Wraps be the Preferred
Choice for Marketing and Advertising?

• They are still new. It means that the competition
  is not that stiff yet. More and more businesses
  are now getting aware of the benefits of using
  vinyl car wrapping, but the market is not crowded
  yet. It means that you can take advantage of this
  option and use it to promote your business like
  never before. As it is a new form of marketing,
  it is still exciting for the consumers. Just be
  sure to use it creatively and you will certainly
  be able to spread the word about your business in
  a highly efficient manner.
• They are extremely visible. The best thing about
  using car vinyl wraps is that they are highly
  noticeable. When you want to promote your
  business, you need to do something that would
  grab people's attention. You can get as creative
  as you want when designing vinyl wraps, and this
  gives you the ability to become visible to your
  target audience. Due to many design options,
  vinyl car wraps are now being used for personal
  cars as well. Surely, using a vinyl car wrap
  sensibly can help your car stand out in a sea of
  dull, boring cars.
• They are much better than billboards. It is true
  that billboards are large enough to grab
  everyone's attention, but they can be expensive.
  Moreover, their static nature makes them less
  effective as compared to car wrapping. You can
  have your business fleet wrapped carefully and
  use it to spread the message everywhere in your
  local area. By learning to plan your car
  sensibly, you can also make your vehicle work
  much better than a billboard. It means that car
  wrapping works whether you are driving or when
  you have your car parked.

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Clearing Some Misconceptions Regarding Vehicle
Graphics and Wraps

• Vehicle graphics and wraps last longer than paint
• That is not true. So many factors go into
  determining how long a vehicle graphic or wrap
  will last. Some of these factors include in the
  quality of materials, skill of the application,
  UV protection, and body surface features. Any
  change in these factors can improve or reduce the
  quality and appearance of vehicle wraps and
  graphics. These factors can also have an impact
  on adhesion of the vinyl wraps. Trailers and
  vehicles that make use of rivets are quite hard
  to properly stick but a professional installer
  can get good results here.
• The paint does not fade when you wax your vehicle
  with silicone-based wax along with vehicle
  graphics stickers
• Again, that is a myth. It is true that
  silicone-based wax with UV protection offers
  added protection to your vehicle paint and helps
  it last longer, but there is a limit to how much
  heat it can withstand. The truth is if you leave
  your vehicle graphic stickers on for a while and
  expose your vehicle to sunlight, you will notice
  a difference in the surfaces when you eventually
  remove the sticker. Therefore, you have to keep
  this in mind when going for vehicle graphics and
  wraps.

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Clearing Some Misconceptions Regarding Vehicle
Graphics and Wraps

• Wild graphics designs are more impressive
• It may not be true in all the cases. Yes, it all
  comes down to your personal preferences, but when
  it comes to graphics, keeping it simple is the
  best way to go. A well-balanced design will
  always ensure eye-catching graphics will work
  better. It also depends on the skills of the
  installer and designer. Keeping everything
  legible matters a lot and that is why wild
  graphic designs may not always prove better than
  simple graphics.
• Anyone can help you get rid of vehicle graphics
• No, that is not the case. You will get better
  results from professionally installed vehicle
  graphics, and when you go a professional's way,
  you only need a professional to have it removed
  properly. A professional installer will cover
  plastic and metal along with trim work. It means
  that the graphics need to be removed meticulously
  or you will end up damaging the moldings on your
  vehicle. Similarly, there will be glue residue
  asking for serious attention. Only a professional
  installer can help remove a vehicle graphic
  without damaging the paint surfaces.

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Choosing between Vehicle Graphics/Wraps and
Painting for Marketing Purposes

• Consider the durability
• Getting a new paint job done is definitely
  durable but you do not have to worry about
  durability even when you put your money on vinyl
  wraps. Special techniques are used to protect
  vinyl wraps, making them last longer than 5 years
  in most cases. These wraps also serve as a layer
  of protection for the paint underneath the
  graphic.
• Consider the pricing
• One of the most important things to consider
  before choosing between painting and vehicle
  wrapping is the total price you have to pay for
  using each of these options. In case of a good
  paint job, you may have to spend up to 10,000,
  whereas you can have a professional car wrap
  installed in 5000 or much less. Moreover, you
  need to consider the number of vehicles you are
  planning to change. Car wrapping will become a
  much cheaper option as compared to painting when
  you have several vehicles to be changed.

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Choosing between Vehicle Graphics/Wraps and
Painting for Marketing Purposes

• Types of vehicles you have
• It is true that you need to consider the types of
  vehicles you have before choosing between the two
  advertising options. Many people think that
  painting is a better choice because of its
  flexibility of changing any type of a vehicle.
  However, that is not true because you can find
  professional installers who can create car wraps
  for almost all types of vehicles. You just need
  to discuss your unique requirements and fleets
  with a professional installer to get a better
  idea.
• Consider the Quality
• When you talk about getting your car repainted or
  simply having graphics painted on it, you need to
  understand that it requires serious skills. It is
  never easy to pain graphics on a car, and there
  is no guarantee that the graphic will look the
  same as you have imagined or planned. However,
  you will be in a much better position to know
  exactly how your car will look once you will have
  it wrapped. With vinyl wrapping, lettering looks
  much better as compared to painting a simple
  graphic on your vehicle. Therefore, you have to
  keep it in mind when deciding between the two
  options.

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The End

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