How Artificial Intelligence Can Enhance Customer Experience

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How Artificial Intelligence Can Enhance Customer
Experience
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• In recent years, technologies such as algorithms
  and cloud-based data have made it possible for
  brands to explore using artificial intelligence
  (AI) to reach more customers as well as improve
  how they interact with them. The technology is
  becoming popular and widespread. In a recent
  worldwide study, most senior executives reported
  that implementing AI has resulted in a more
  effective way to analyze data as well as provide
  new insights.

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• The same study indicates that business spending
  on AI is expected to exceed 30 billion dollars
  in the next three years. One way that brands have
  to differentiate themselves from one another is
  by implementing AI. Obtaining the insights that
  it has to offer is no longer optional. Theyre a
  must for businesses that wish to succeed in
  todays economy.

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How Artificial Intelligence Works

• For most companies, the primary purpose of AI
  is to improve the customer experience. Here are
  some of the most common ways they use it
• To bid on ad space automatically and improve the
  visibility of ads
• Direct indecisive or upset customers to an online
  chat
• Effectively analyze large amounts of data to pick
  out the most important information

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• At its highest level, AI is a type of computer
  science that creates machines that can imitate
  human intelligence. Problem-solving and speech
  recognition are the two that most people have
  seen. Its important to keep in mind that humans
  must still program AI to get it to complete the
  intended tasks.

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How to Decide if AI is Right for You

• When used appropriately and responsibly, AI
  can be a very powerful marketing tool. Of course,
  it isnt the right choice for every brand and
  company, but it is something to seriously
  consider. With simple problems, investing in AI
  is likely not a cost-effective solution. However,
  it can help companies save time and money by
  creating innovative solutions to more complex
  problems.

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• According to an eMarketer survey conducted in
  2017, 80 percent of respondents stated that AI
  played a major role in improving the efficiency
  of their marketing teams. They also credited AI
  with providing greater effectiveness and freeing
  up their time to focus on larger tasks that would
  bring increased revenue to the organization. AI
  is an excellent way to stand out from the
  competition. However, it requires a thorough
  understanding to derive the greatest benefit from
  it.

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Factors to Consider Before Implementing AI

• Besides not understanding AI correctly, its
  important not to use AI in potentially harmful
  ways. This could include concerns about customer
  privacy due to the large sets of data passing
  through AI, replacing human workers in favor of
  AI, and re-purposing parts of the AI system for
  personal gain.

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• With the numerous privacy concerns that have
  recently arisen on social media platforms such as
  Facebook, marketing departments must take this
  potential misuse seriously.
• At Call Sumo, we have seen our clients achieve
  improved revenue and customer loyalty by
  implementing AI safely and responsibly. We would
  be happy to help you do the same. Please contact
  us today to request more information.