digital signage software

1
Introduction to wayfinding signage Nowadays,
Technology is extensively used for way-finding
solutions. Google Maps is a live example of it.
Going one step ahead, we can now find digital
signage system used for directing people in
specific places such as big art museums, events,
gardens, shopping malls, amusement parks,
historic places etc. Way finding signages can be
very interesting because of the two-way
communication process. Some of the best museums,
art centres, malls and airports have way-finding
signage. Way-finding signage helps in creating a
personalized experience for the users. Suppose
you are at location A and you want to go to
location B then just by tapping on those two
locations on map you can get to know the
directions on the digital kiosk. One can hardly
get lost after looking at the map. Way-finding
signages can be of different types. Some have
inbuilt audio system through which people get to
hear about where they are currently located and
how they need to go to desired destination. Some
have in-built animation system, videos or HD
images through which information is displayed.
There is an in-built facility for the users to
give feedback about the system. This feedback
can be integrated with social media. Companies
operating way-finding signages need to have
centrally located system. This way, all the
information can be operated from one centralized
location. Any problem can be detected
quickly. Wayfinding signages provide plenty of
scope for marketers to display information in
different ways. One can use 2D-3D interactive
maps to showcase information about different
places. Marketers can also list down all
locations as per particular genre. For eg if you
are in an amusement park then you can find all
adventure rides listed down in one particular
genre. If you are in a shopping malls and if you
are only looking for restaurants in the malls
then you can find them categorised in food
section. Way finding signages helps in saving lot
of time of the people. Sometimes people waste lot
of time in roaming around a particular place in
the mall searching for a particular destination.
Maps help them in reaching the destinations
quickly. Wayfinding signages play an important
role in places such as hospitals and airports.
People often are in a state of emergency while in
a hospital or airport. Wayfinding signages help
in guiding large number of people at one point of
time. Way finding signage provides attractive
scope to marketers to showcase their brands in
more attractive manner. Wayfinding signages
increases the décor of the company when big
events are organized for big delegates or VIPs.
It gives a hassle free experience to the
visitors. Thus increasing the reputation of the
event organizers. Wayfinding signage is not a new
concept in foreign countries. In India, It is
still not widely adopted. They stand out from
simple one way signage. Wayfinding signages help
in engaging audience. Visitors will be
experiencing more innovative things because of
artificial intelligence and Internet of Things.
There is plenty of scope to introduce new
features with the help of these technologies to
enhance the user experience.