A Brief Guide to Advertising

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A BRIEF GUIDE TO ADVERTISING
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• Pamphlets, brochures, posters, billboards,
  leaflets we often find these promotional print
  materials stuck on our cars windscreen wipers or
  at our doorstep.
• What does the content on those pieces of paper
  imply?
• What messages do they convey and to whom? Why are
  they placed at such locations?

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• Such print documents are nothing but
  advertisements that are designed to build brand
  awareness and for marketing purpose.
• They showcase to people the many products and
  services available in the market.
• Companies use public spaces to put up or
  distribute their advertising materials, so it
  catches the eye of a larger audience.
• The aim is to influence peoples mind and
  convince them to purchase a product or service.

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But how do companies decide where to place their
advertisements?

• Strategists analyse a space to locate spots most
  visible to the eye.
• Further, keeping in mind the target audience,
  whether they are kids, mothers, job-seekers, etc.
  locations like grocery stores, industrial areas,
  cafes, are chosen to advertise.
• The process also involves choosing the best
  suitable medium of communication, e.g. via radio,
  television, internet, billboards, etc.

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How does a company make their advertisement stand
out?

• Advertisements are costly, and companies or
  individuals make sure even a penny invested in
  advertising counts.
• For this, strategies like visual appeal through
  colours, faces of famous personalities and
  influencers, highlighting the companys values,
  using catchy quotes or imagery, etc. are
  implemented.
• Online advertisement marketing employs pop-ups,
  paid reviews, click baits, selling ads through
  famous blogs, and the like.

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• Advertisement as an industry is growing because
  of increasing competition between various brands
  who are to cater the same population.
• Many institutions are teaching advertisement as a
  branch of study.
• In the end, it all boils down to who can make the
  most of the available resources and acquire a
  larger share of the consumer market.

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Leigh Barker Tangible Assets

• Disclaimer Prepared by Leigh Barker Tangible
  Assets, Accountant, Portfolio Finance, Gordon,
  West Pennant Hills and MWC Group.
• Note that all content of this blog is general in
  nature and is not financial or investment advice
  thus anyone intending to apply the information to
  practical circumstances should seek professional
  advice to independently verify their
  interpretation and the informations
  applicability to their particular circumstance.