Make Potential Customers Remember With A Vanity Phone Number

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Make Potential Customers Remember With A Vanity
Phone Number
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• Your mother always told you to be humble and
  not vain. However, we give you permission to
  break this rule when it comes to vanity phone
  numbers.

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Understanding a Custom Phone Number

• It you have ever wanted a marketing strategy
  thats truly unbeatable, you cant go wrong with
  vanity phone numbers. Also called custom phone
  numbers, these are unique alphanumeric
  combinations that you use in place of a typical
  telephone number.

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• The custom telephone number spells out a word,
  making it easier for your customers and prospects
  to remember. For example, a florist might have a
  vanity number of 1-800-FLOWERS. Another take-off
  on a custom phone number is to request repetitive
  numbers that are easy for people to remember. An
  example here would be 800-333-2222.

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• Besides being memorable for your customers,
  vanity phone numbers are customizable and
  personal. You alone get to chose what it is as
  long as no one else requested the same phone
  number before you. Typically, a custom phone
  number starts with 800, 888, or another toll-free
  variation. However, you can check with your local
  phone company to see if a vanity number with a
  local prefix is available.

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• Even if people only hear your custom phone
  number one time, theyre likely to remember it.
  The phone number can even help to explain your
  service or product. This type of phone number
  gives you a professional image, builds your
  brand, and increases your rate of inbound calls
  significantly.

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Is a Vanity Number Right for You?

• Nearly every type of business, regardless of
  size, can benefit from a vanity phone number. It
  allows you to increase your call rate and level
  of inbound activity. A vanity number is even more
  helpful if you already conduct a lot of business
  over the telephone.

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• Since you rely on traffic from phone calls to
  meet sales goals, purchasing a vanity number will
  only increase your opportunity for conversions.
  This is also an ideal option for companies with
  locations across the country because a single
  phone number unites all the branches while
  reducing marketing costs and building a unifying
  strategy.

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• If you use billboard advertising, vanity phone
  numbers are the only way to go. No driver is
  going to remember the phone number otherwise.
  This is also true of print and online
  advertisements. With an attention span measuring
  in seconds, you need a unique way to get the
  average consumer to remember you.

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More Benefits to Consider

• This is one of the simplest ways to get a
  message out to customers about who you are and
  what your business does. It also tells them that
  they can get a hold of you quickly. The payoffs
  are nearly instant as well. Think of how many
  advertisements consumers see every day.

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• Its so many that they forget most of them
  within seconds. A recent study from Yankelovich,
  Inc., a well-respected marketing agency,
  estimates that people see 5,0000 ads every single
  day. Theres no way you can stand out unless you
  invest in a custom phone number. It makes you
  look savvy and unique as well.

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• You want customers to call you, so you need
  to make it easy for them. With a vanity phone
  number already in their mind, its that much
  simpler to do. Its an easy strategy on your part
  to increase the number of incoming phone calls to
  your company.

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• Data from Yankelovich, Inc. suggests that you
  can increase inbound calls by up to 50 percent
  and that 75 percent of consumers exposed to your
  vanity phone number will remember it.

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• Its an obvious statement, but more phone
  calls mean more sales and greater revenue.
  Customers that arrive at your company this way
  are more likely to follow through with purchasing
  a product or service than those who saw an ad in
  an email or online campaign.

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• Theyre already very interested in the product
  or service and just need answers to a few
  questions before completing the transaction. If
  you want a piece of that action and desire to
  stay ahead of your competitors, signing up for a
  customized phone number is one of the easiest
  ways you can achieve these goals.

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How to Get a Custom Phone Number for Your Business

• We hope that youre convinced of the need for
  a vanity phone number. When youre ready to reap
  these incredible benefits, just contact Call Sumo
  to get it set up.

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• Dont worry if youre not sure exactly which
  custom phone number you want to request. An
  account manager will learn more about you and
  your business and then suggest a unique and
  memorable phone number that your customers will
  love.