Why a Free Website? - PowerPoint PPT Presentation

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Why a Free Website?

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About 8 months ago our team at Metron was at a crossroads. Clients needed new websites which would run them $2200-$6500 depending on their website needs. This would then need some sort of marketing component which would come in at a minimum of $1000-$3500 / month. Each time we would hit a wall – either they had the investment for the website but could not afford the monthly commitment that follows OR their website was terrible and to take their monthly online marketing fees would be a waste since driving traffic there would not be productive. – PowerPoint PPT presentation

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Title: Why a Free Website?


1
Why a Free Website?
  • http//metron.ca/
    (403) 257-2853

2
About 8 months ago our team at Metron was at a
crossroads. Clients needed new websites which
would run them 2200-6500 depending on their
website needs.  This would then need some sort of
marketing component which would come in at a
minimum of 1000-3500 / month.
http//metron.ca/
(403)
257-2853
3
Each time we would hit a wall either they had
the investment for the website but could not
afford the monthly commitment that follows OR
their website was terrible and to take their
monthly online marketing fees would be a waste
since driving traffic there would not be
productive.  
http//metron.ca/
(403)
257-2853
4
We stood at the crossroads knowing two
things   If you build the website it does not
mean anyone is going to come to your new
beautiful site and convert into a client.  
http//metron.ca/
(403)
257-2853
5
If you pay for monthly marketing such as SEO or
Ad Words and your site is terrible your
conversions are going to be low and the
investment would be not be optimized and could
even be a wasted effort.  
http//metron.ca/
(403)
257-2853
6
Metron decided that the BEST way to solve the
problem and the way to be the MOST helpful to
those who needed online marketing services was to
offer a FREE WEBSITE.   This is NOT a template
website that is paid with monthly fees.
http//metron.ca/
(403)
257-2853
7
the clients liking that they own and can move on
with at any time. The only catch? Sign up for a
minimum 6 months marketing plan. Because If you
build it, they wont come. We encourage SEO if
the budget is low and if the budget is larger,
pair it with Ad Words as well. This will ensure
immediate conversions with a long-term play of
being found organically.
http//metron.ca/
(403)
257-2853
8
When planning your online presence there are 4
foundations to be put into place in order to
build a strong and successful presence.   4
Foundations for Online Marketing    
http//metron.ca/
(403)
257-2853
9
1) A Website (we include this with our online
marketing packages as explained above)   Today in
2018 EVERYONE knows a website is a NEED not a
want anymore. It is something that is essential
to your client base. It is the place you are
found, researched and contacted through. Gone are
the days of Yellow Pages.
http//metron.ca/
(403)
257-2853
10
Welcome to the days of Facebook Tags, Search
Engine Results, and Online Ads. To have any of
these you need a website. It is the first
foundation for ANY successful business.   2)
Content  
http//metron.ca/
(403)
257-2853
11
  • To begin to be found locally and organically your
    website now needs to be optimized and a new focus
    begins. Three main components to focus on for a
    website to rank is Content, Performance and User
    Experience. Its not about how many links or
    domains you have pointing to your website
    anymore. It is about having the quality original
    content available that the user is looking for.

http//metron.ca/
(403)
257-2853
12
Its about ensuring the website performs well and
its easy for the user to find their way around.
When a user visits your new website Google will
watch to see if they find what they are looking
for and if its easy to navigate around and quick
to load.
http//metron.ca/
(403)
257-2853
13
3) Search Engine Optimization   It is ESSENTIAL
to begin to follow the basic steps to optimize
your site. If you are in a niche that no one is
optimizing for you could rank within 1 month on
page 1 of that search!
http//metron.ca/
(403)
257-2853
14
  • There is a lot of back-end work that goes into
    SEO and we have a 6-month roadmap that we follow
    to get you found via an organic search. Our 6
    Month Road Map WORKS! We have multiple clients
    that have experienced the joys of being found and
    finding new clients. Think of it. when you are
    looking for something, what do you do? You search
    it online and you get results.

http//metron.ca/
(403)
257-2853
15
You check the reviews, you click their website,
you find them on social platforms and you make
your decisions. For any of that to happen you
need to be found first! That is where SEO
comes in and is a long-term play for long-lasting
results.  
http//metron.ca/
(403)
257-2853
16
4) Analytics and Reporting   We are always
shocked at the lack of integrity in our
industry.  The amount of people that we have
helped with their websites, online marketing, SEO
goes on and on. 
http//metron.ca/
(403)
257-2853
17
We include this as a foundation because without
it, your marketing will be lopsided and your
online presence will not take off without
analyzing and ensure what you are doing is
working and making adjustments when it is not.
http//metron.ca/
(403)
257-2853
18
The following are actual client experiences who
reached out to Metron for help after being taken
advantage of by other online marketing
companies.    Example 1 Paying 6000 for SEO,
promised to be ranked on page 1 for Healthy
Weight Loss nationally which is a very lofty goal
for a very small business.
http//metron.ca/
(403)
257-2853
19
Example 2 paying 13,000 for websites that are
half built no communication for
completion.   Example 3 paying monthly fees for
website support and changes and waiting months
for them to be completed or even to be
communicated with.
http//metron.ca/
(403)
257-2853
20
Example 4 paying 2000 for Ad Words management
and never receiving any call tracking, reporting
and even using the business name as a keyword
search (should never be) eventually the guy
receiving the monthly fee stopped communicating
altogether.  
http//metron.ca/
(403)
257-2853
21
Example 5 Websites receiving SEO services for
cheap rates (250/month) and the SEO audit from
our team showing many missing pieces and
essential components not completed A Free website
is our way of saying WE CARE! Sure, we can
produce a new website for you if everything is
already in place and you are needing an update.
http//metron.ca/
(403)
257-2853
22
We are always here to help. But without the
online marketing pieces, your new website will be
a waste of money. It is essential to pair it with
proper SEO and/or Ad Words to begin to build
authority on the domain and increase traffic to
your services. Learn more about our 6 Step System
to Success for Online Marketing and get your Free
Website started TODAY!  
http//metron.ca/
(403)
257-2853
23
Metrons System is your LAUNCHING PAD for Online
Success!   Source - http//metron.ca/why-a-free-w
ebsite/  
http//metron.ca/
(403)
257-2853
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