Is Mass Texting Illegal

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Is Mass Texting Illegal?
BY CALL-EM-ALL https//www.call-em-all.com
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• The high level answer is no. While mass texting
  is by no means illegal, it is heavily restricted.
  The U.S. government has a long history of
  regulation protecting consumer privacy in
  relation to telecommunication marketing.

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Telephone Consumer Protection Act Of 1991

• The most relevant piece of legislation narrowing
  the scope of acceptable telemarketing practices
  came with the Telephone Consumer Protection Act
  (TCPA) of 1991 which amended the original
  Communications Act of 1934.

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Telephone Consumer Protection Act Of 1991

• Calling within certain hours of the day were
  required.
• Calls made to landlines can only be made if the
  recipient is not charged for the call.
• Business conducting mass calls or texting must
  identify themselves, or identify who they are
  calling for no artificial voices or recorded
  calls could be made unless the recipient had
  already opted in for it.

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2013 Amendment To The Telephone Consumer
Protection Act

• The new amended legislation now requires
  recipients to have given explicit prior written
  consent. This addition was provided so that there
  can be no confusion as to whether or not a
  recipient has given permission to be contacted.
  By keeping the following tips in mind, and youll
  be well on your way to building a satisfied,
  loyal customer base.

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2013 Amendment To The Telephone Consumer
Protection Act

• Consent MUST be written. Oral consent will not
  fly in a court of law.
• Give your recipients an Opt-Out option with
  every text you send them.
• All SMS content must be relevant to your
  business.
• This means no doing favors by advertising for
  partner businesses.

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