Best PPC Campaign

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How to Optimize PPC Campaign

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What is PPC

•  Pay per click advertising is an Internet
  advertising model which is used to generate
  clicks to your website. It is the best Digital
  marketing service It is the way of directing
  traffic to your website using relevant keywords
  related to your product or services. Pay Per
  Click or PPC is one of the effective strategies
  applied in the search engine marketing campaign

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How to Optimize PPC Campaign

• Selection of keywords
• Keyword selection plays a major role in
  the success of any AdWords Campaign. Your keyword
  research should include not only the most popular
  and frequently searched terms in your niche, but
  also extend to the long tail of search. Long-tail
  keywords are more specific

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• Optimization of content
• Great content is not as great when it is not well
  optimized. And optimizing content to be far more
  competitive for Search has tremendously evolved
  over the years.
• Content optimization is basically the process of
  improving the aesthetics and performance of a
  sites assets or pages that provide unique value
  to its intended users through on-page SEO,
  conversion optimization, user experience

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• Display Network
• With display network ad text and banner creatives
  aim for high CTR and constantly optimize by
  adding variations and new creatives. Keep things
  fresh! Review your automatic and managed
  placements and remove sources that dont hit the
  1 CTR, dont convert, or are just undesirable.

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