Difference between Transactional and Promotional SMS

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Difference between Transactional and Promotional
SMS

• SMS Marketing is one of the effective tools of
  advertisement that help in growing business. In
  India two types of SMS are allowed for business
  marketing. Bulk SMS services are used for the
  purpose of advertisement. There are majorly these
  two kinds of routes- Transactional SMS and
  Promotional SMS. Both of them have different
  targets and goals. Both of the SMS gateways have
  distinct kind of characteristics and are used in
  the much more reliable as well as in the cost
  effective manner. The transactional SMS and
  Promotional SMS target the different audience.
• Here are the differences listed between
  Transactional SMS and Promotional SMS in order to
  choose the right gateway as per your requirements

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• Transactional SMS
• Transactional SMS are the kind of messages that
  are sent to the customers for passing the
  information with respect to the product and
  service. For example
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• 1)A message sent any ecommerce portal to the
  consumer regarding the payment made against the
  cost of the product.
• 2) A message sent by the bank to the account
  holders in terms of the balance of the weekly
  amount or with regards to any kind of transaction
  that takes place.
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• At SMS World a proper kind of template is offered
  as per the approved norms and regulations such
  that there will be no kind of problems.
• Advantages of Transactional SMS
• The messages are easily sent through DND numbers
• With the help of bulk SMS services available one
  can easily deliver urgent information

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• Unlike the time constraints in the Promotional
  SMS the transactional SMS can be shared for any
  kind of time constraint.
• The API gateway helps in the integration of the
  software so that personalized SMS can be easily
  sent.
• Promotional SMS
• Promotional SMS are basically the SMS that are
  sent for the purpose of effective marketing such
  that you are able to get the affordable solutions
  of marketing in the most appropriate manner.
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• Features of Promotional SMS
• The sender ID will easily be generated through
  the process of Dynamic Sender Number
• Both the High priority SMS gateway and Normal
  Gateway facility are provided
• The multiple kind of gateway is easily assigned
  to the clients in the automatic manner.

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Both the different kinds of SMS are important
and have different advantages. They can be used
in a manner so that there are effective ways of
marketing to get great business.   Article
Resource - http//www.thesmsworld.com/difference-b
etween-transactional-and-promotional-sms/