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MKT 498 A Guide to careernewtonhelp.com
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Mkt 498 Entire Course (New Syllabus)

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• MKT 498 Week 1 Purpose and Value of Integrated
  Marketing Communications
• MKT 498 Week 2 Product and Market Identification
• MKT 498 Week 2 Trends in Marketing Communications

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MKT 498 Final Exam Guide

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• Complete the Final Examination (50 questions in
  True/False, Multiple Choice, and Multiple Select
  format).
• Multiple Choice and Multiple Select
  Questions
• 1 The foundation of an IMC plan includes
  which of the following elements? (Check all that
  apply)

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MKT 498 Week 1 DQ 1

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• What is integrated marketing?
• What is the value of integrated marketing in
  todays business environment?
• How is integrated marketing different from
  traditional marketing?

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MKT 498 Week 1 DQ 2

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• What are the "non-quantifiable" tools in
  marketing? How can these tools be evaluated? What
  is the value of using these tools? How can you
  justify the use of non-quantifiable tools for
  creating a marketing strategy for a marketing
  plan?

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MKT 498 Week 1 DQ 3

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• What are the different types of tools available
  for businesses to conduct marketing analyses? How
  are the outcomes different? How are the different
  tools for marketing analyses important in
  developing an integrated marketing communication?
  Provide an example.

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MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper (New)

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• MKT 498 Week 1 Individual Assignment Purpose and
  Value

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MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper

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• Write a 700- to 1,050-word paper in which you
  describe the purpose and value of integrated
  marketing. (2 points)
• In your paper, investigate an existing company
  and determine if the company has an integrated
  marketing campaign for one of the products or
  services they sell. Address the following in your
  paper

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MKT 498 Week 1 Purpose and Value of Integrated
Marketing Communications

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• MKT 498 Week 1 Purpose and Value of Integrated
  Marketing Communications
• Select a product or service from a company with
  which you are familiar.
• Write a 1,050- to 1,200-word paper in which you

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MKT 498 Week 2 DQ 1

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•   Why is it important to have a unique
  competitive advantage (often called a unique
  selling proposition, or USP)? Is a competitive
  advantage perceived or real?

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MKT 498 Week 2 DQ 2

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•   What is a target market? How do you segment a
  market to identify a target market? What is the
  value of identifying the optimal target market
  for a product or service?

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MKT 498 Week 2 DQ 3

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•   How does demographic and geographic data
  collection differ from psychographic and life
  cycle data collection? What is the value of each?
  Provide examples.

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MKT 498 Week 2 DQ 4

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•   What assessment tools might a business use to
  determine what your competition is doing? How do
  you collect data on the competition? Provide
  examples.

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MKT 498 Week 2 DQ 5

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•   What is the value and purpose of a marketing
  positioning statement? How does the assessment
  affect the development of the marketing position?
  How often should the marketing position change or
  be reviewed? Does it depend on the type of
  business or customer? Provide examples.

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MKT 498 Week 2 DQ 6

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•   Why is product life cycle important? What
  changes should occur in advertising, sales, and
  promotion at the various stages of the product
  life cycle? Provide examples.

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MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table

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• Complete the Marketing Analysis Tools Table which
  is posted in the Course Materials Forum. This
  table lists the various tools that are used by
  marketers to analyze product positioning,

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MKT 498 Week 2 Individual Assignment week 2
Competitive Advantage and Objectives
Analysis(New)

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• MKT 498 Week 2 Individual Assignment week 2
  Competitive Advantage and Objectives Analysis

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MKT 498 Week 2 Product and Market Identification

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•   MKT 498 Week 2 Product and Market
  Identification
• Prepare for the Marketing Communications Plan
  Executive Summary due in Week 5, by addressing
  the following

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MKT 498 Week 2 Trends in Marketing
Communications

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• MKT 498 Week 2 Trends in Marketing Communications
• Write a 1,050- to 1,200-word paper in which you
• ? Select and assess three trends in marketing
  communications.

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MKT 498 Week 3 Advertising Tools in IMC Plans

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• MKT 498 Week 3 Advertising Tools in IMC Plans
• Write a 1,200- to 1,450-word paper using the
  company that you selected for the Week 1
  assignment in which you

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MKT 498 Week 3 Competitive and Segmentation
Analysis Presentation

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• MKT 498 Week 3 Competitive and Segmentation
  Analysis Presentation
• Create an 8- to 10-slide Microsoft PowerPoint
  presentation with speaker notes that shows a
  competitive advantage analysis in which the
  following points are addressed

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MKT 498 Week 3 DQ 1

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•   What are some of the current trends influencing
  the effectiveness of advertising? What effect
  does emerging technology have on advertising?
  What are the changes in consumer behavior that
  are being affected?

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MKT 498 Week 3 DQ 2

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•   Identify a current and innovative advertising
  campaign you have observed recently. What are the
  characteristics of the campaign? Why is it
  innovative?

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MKT 498 Week 3 DQ 3

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• What is CPM? Why is CPM important? What are some
  of the differences between total cost of CPM
  and advertisement versus the CPM rate?

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MKT 498 Week 3 DQ 4

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• Why is important for a business to consider
  alternative marketing tactics when developing an
  integrated marketing communication (IMC)
  campaign? What are some of the strengths of each
  type of communication? Provide examples. How do
  the types of communication vary by product
  category?

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MKT 498 Week 3 DQ 5

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• What is the difference between quantifiable and
  non-quantifiable outcomes in marketing? Provide
  an example. How do these outcomes affect the
  post-evaluation of branding and positioning
  strategies with regards to an IMC plan? How does
  a marketing plan justify the non-quantifiable
  tools in its strategy?

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MKT 498 week 3 Integrated Marketing Communication
Target Market Paper (New)

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• MKT 498 week 3 Integrated Marketing Communication
  Target Market Paper

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MKT 498 Week 3 Team Assignment Target Market and
Competitive Advantage Paper

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• Select the product or service from the Integrated
  Marketing Discussion in Week Two.
• Write a 1,600- to 2,000-word paper for which you
  first research the current customer base, buyer
  behavior, demographics, psychographics,

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MKT 498 Week 4 Analysis of Marketing
Communication Tools Paper

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• MKT 498 Week 4 Analysis of Marketing
  Communication Tools Paper
• Write a 1,050-word paper in which you include the
  following
• ? Discuss at least three marketing communication
  tools currently used to market the product or
  service selected in the Week 2 Learning Team
  assignment.

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MKT 498 Week 4 DQ 1

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• What is the relationship between a target market
  and selecting a distribution channel? How do the
  changes in the target market affect the design of
  the distribution channel? Provide an example.

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MKT 498 Week 4 DQ 2

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• What decisions go into selecting a distribution
  channel? What decisions go into selecting new
  distribution channels? What is the difference
  between a vertical and a horizontal distribution
  channel? Provide an example.

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MKT 498 Week 4 DQ 3

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• What effect has e-commerce had on traditional
  brick-and-mortar business? Provide at least two
  examples and explain the effects. How can a
  business determine what proportion of the budget
  should be allocated for e-commerce? How has
  e-commerce globalized the small business?

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MKT 498 Week 4 DQ 4

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• What is a value-added network? What are the
  advantages and disadvantages of selecting
  value-added networks? How does the distribution
  change with the different stages of the product
  life cycle?

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MKT 498 Week 4 Individual Assignment Alternative
Marketing Options Paper

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• Use the product or service that your Learning
  Team selected in the Integrated Marketing
  Discussion in Week Two.
• Write a 700- to 1,050-word paper in which you
  identify one marketing option from each category
  below which would be realistic for the product or
  service examined.

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MKT 498 Week 4 Integrated Marketing Communication
Positioning Strategies Paper (New)

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• MKT 498 Week 4 Integrated Marketing Communication
  Positioning Strategies Paper

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MKT 498 Week 4 Team Assignment Marketing
Communication Paper (New)

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• MKT 498 Week 4 Team Assignment Marketing
  Communication Paper

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MKT 498 Week 4 Team Assignment Marketing Position
Statement Presentation

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• Utilize the research from your Learning Teams
  Target Market and Competitive Advantage Analysis
  in Week Three.
• Create a 12-slide Microsoft PowerPoint
  presentation in which you develop and justify a
  Marketing Position Statement for the selected
  product or service.

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MKT 498 Week 5 Assignment Communication Channels
Paper (New)

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• MKT 498 Week 5 Assignment Communication Channels
  Paper

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MKT 498 Week 5 Digital Communications
Presentation

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• MKT 498 Week 5 Digital Communications
  Presentation
• Research the digital communications tools used by
  the company you chose in Week 1 or Week 3.

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MKT 498 Week 5 Marketing Communications Plan
Executive Summary

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• MKT 498 Week 5 Marketing Communications Plan
  Executive Summary
• For your final Learning Team assignment, complete
  a Marketing Communications Plan Executive Summary
  (you must know what an Executive Summary is)
  using the information from the Learning Team
  assignments in Weeks 2-4

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MKT 498 Week 5 Team Assignment Integrated
Marketing Communication Plan (New)

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• MKT 498 Week 5 Team Assignment Integrated
  Marketing Communication Plan

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MKT 498 A Guide to careernewtonhelp.com