Email marketing

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E-MAIL MARKETING         
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WHAT IS E-MAIL MARKETING   ?

•          E-MAIL MARKETING is a form of direct
  marketing which uses electronic mail as a mean of
  communicating commercial massages to a mass
  audience .

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E-MAIL MARKETING BENEFITS

• Ease to use 
• Speed 
• Frequency
• Measurable
• Targeted
• Cost efficient

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• E-MAIL MARKETING will generates an ROI of 43.62
  for every dollar spent .

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STRATEGY

• Think Relationship
• Integrated to overall marketing
• Frequency
• Great relevant , content

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TYPE OF E-MAIL

•          Transactions E-mail                    
                                   
• Receipts                                  
• Password reset
• Shipping notification
•               Marketing E-mail
• Selling or asking something of them
• Follow on social media
• Make a purchase
• Check out a new feature / product /service
• Respond with feedback

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TIPS FOR SUCCESS

• Before you send your first email 
•       How does your information appear? 
• Don't use no-reply Setup an email address just
  for your emails
• Add your company name - From name 

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• Subject Line      Gets them to open your email
  Make them interesting . 
• Keep it under 40 characters
•  Put key information at beginning  
• be unique, compelling, engaging, actionable 
•  Pre-Header    The small section of text that
  appears as a Preview to the email keep it short
  and direct.

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HOW TO INCREASE SALES

•  Value your list.
•  Start capturing/gathering your list today. 
•  Pick the right email platform for your company.
•  Make your email mobile/small screen friendly.
•  Test your messages before you send them on
  multiple browsers and readers
•  If you're working with a new list or with a new
  format or email element, start with a subset of
  your list first.
•  Have your email come from one specific person,
  and go to one specific recipient.
•  Make sure all key images are "clickable" and all
  videos have a "play" button.

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Osumare 

• Survey no 43 . Pathare thube nagar , behind
  kharadi bypasss police chowky , opt . To chankya
  institute , kharadi ,pune ,
• Tel number   9890400646
• Website   www.osumare.com

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• THANK YOU