Top Digital Marketing Courses in Mumbai

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Digital Marketing

• Digital marketing is the process of building
  and maintaining customer relationships through
  online activities to facilitate the exchange of
  ideas, products, and services that satisfy the
  goals of both parties.
• Promoting products and services using digital
  distribution and social media channels to reach
  consumers in a timely, relevant, personal and
  cost-effective manner. 
• Leverages traditional marketing areas such as
  Direct Marketing by providing the same method of
  communicating with an audience but in a digital
  fashion

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Why Use Digital Marketing?

• Increase website traffic
• Increase brand recognition
• Improve search engine rankings
• Generate leads 
• Increase online sales conversions
• Improve internal communications 

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Digital Marketing Consist

• Search engine optimization (SEO)
• Pay per click (PPC)
• Social media marketing (SMM)
• Email marketing
• Online reputation management (ORM)

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4
Search engine optimization (SEO)

• Search engine optimization (SEO) is the process
  of getting traffic from the free, organic,
  editorial or natural listings on search
  engines.
• All major search engines such as Google, Yahoo
  and Bing have such results, where web pages and
  other content such as videos or local listings
  are shown and ranked based on what the search
  engine considers most relevant to users. Payment
  isnt involved, as it is with paid search ads.

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5
Pay per click (PPC)

• Pay per click (PPC) is a type of sponsored online
  advertising that is used on a wide range of
  websites, including search engines, where the
  advertiser only pays if a web user clicks on
  their ads. Hence the title, 'pay per click'.
• Advertisers place bids on keywords or phrases
  that they think their target audience would type
  in a search field when they are looking for
  specific goods or services

Mobile No. 91-7767904499 E-mail -
support_at_classboat.com www.classboat.com
6
Social media marketing (SMM)

• Social media is a medium and the medium is only a
  vehicle that amplifies social behavior.
• The medium is an instrument on communication,
  like a newspaper or a radio, so social media
  would be a social instrument of communication.

Mobile No. 91-7767904499 E-mail -
support_at_classboat.com www.classboat.com
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Looking for Top Digital Marketing Courses in
Mumbai Visithttps//www.classboat.com/tech/digit
al-marketing-classes-mumbai

• Mobile No. 91-7767904499 E-mail -
  support_at_classboat.com www.classboat.com