Difference between SEO and SMO- By Irving Scheib

1
What are SEO and SMO?
Nowadays Nicholas Constable Talking about
difference between SEO and SMO. By Irving
Scheib, California
2
Search Engine Optimisation (SEO)

• Search Engine Optimisation uses a variety of
  different methods to make your website rank
  highly on the search engine results pages
  (SERPs). These methods include
• Keyword Planning
• Keyword Planning is the process of choosing a
  specific keyword(s) to target on each page of the
  website. This is vital to SEO as a clear keyword
  strategy means pages will not compete with one
  another for the same search terms. Each page will
  have a specific purpose. 
• Good Quality Optimised Copy
• Each page on the website needs to have unique,
  optimised copy that focuses on specific keywords
  in order to rank highly on google. The copy needs
  to be well-written and easy to understand.
• Meta Title Description
• Ensuring each of your web pages has a unique meta
  title (the title of the page which tells Google
  what the page is about) and a meta description
  (the snippet of text that appears below the title
  in the SERPs) is another important part of SEO.

Irving Scheib
3

• Link Building
• Link building is a part of SEO which aims to gain
  links from other websites. Each link to your
  website from a reputable source is a good sign to
  Google, as these links are effectively votes
  for your website. Combined, this alludes to the
  popularity of the website. The aim of link
  building is, therefore, to gain high-quality
  links in order to improve the ranking position of
  the website.
• User-Friendly Website
• The user-friendliness of your website is relevant
  to SEO. If your website is unresponsive, slow and
  difficult to use its not going to get a good
  ranking on google. 

Irving Scheib
4
Social Media Optimisation (SMO)

• Social Media Optimisation is a digital marketing
  method which focuses on making your social media
  platforms engaging enough to bring traffic to the
  website. 
• Create Shareable Content
• Increasing social links through SMO involves
  developing content that people want to share and
  link to. Creating a blog on your website, for
  example, is ideal for this method of SMO as it is
  easy to link to. 
• Make Sharing Content Easy 
• This method of SMO involves adding share and
  social link buttons to your website and blog in
  order to encourage sharing, recommending or
  bookmarking. 

Irving Scheib
5

• Providing Value to Users
• This includes adding outbound links into your
  content even if it doesnt help drive traffic to
  your website. This helps your website as you will
  gain a loyal follower base who will see you as a
  fountain of knowledge. Valuable content also
  helps with SEO as Googles rank brain algorithm
  decides that useful resources should be at the
  top of the SERPs.  
• Rewarding Loyal Followers
• This type of Social Media Optimisation involves
  rewarding your loyal followers with the
  occasional thank you, follow back, or even
  competition prize. By letting them know you value
  their support, you will gain a loyal follower for
  life. 

For more details-https//irvingscheib.com
Irving Scheib