10 Marketing Mistakes By Start-up Entrepreneur

1
10 Marketing Mistakes By Start-Up Entrepreneur
ThemeJungle
2

• Being an entrepreneur is not easy. Start-up
  entrepreneurs wear a lot of hats while working on
  projects. They have to focus on a lot of aspects
  while launching their start-up venture, like to
  establish a proper growth strategy and building
  their team and supporting it. In most cases, they
  are also managing the marketing aspect too.
  Mostly marketing isnt a founders speciality
  because they are more inclined towards the
  product. This is where Start-up entrepreneurs
  make the same unavoidable mistakes.
• Marketing is no longer about the stuff that you
  make, but about the stories you tell.
  
  
  
  
• Seth Godin,
• Author and Enterpreneur
• So here are 10 mistakes which are made by
  Start-up Entrepreneurs to help you make your
  marketing aspect stronger.

3
1. Not Marketing Pre-Launch Of The Product
Most of the time the entrepreneurs are so busy
perfecting their products and above that they
have tight budgets. Both of the above mentioned
are the common situations because which the
entrepreneurs Dont market their pre-launch of
the product. I dont say you shouldnt perfect
your product but creating a buzz lays a right
platform before the launch. Usually founders wait
until everything is just right and perfect.
Thats fine. But if you hold off until everything
is perfect and just right to plan your
marketing strategies, you will have wasted a
valuable opportunity to gain traction in the
early stages. Do not fly under the radar. Get
your name out there as soon as possible.
4
2. Failing To Build A Perfect Audience When it
comes to marketing, to build a suitable target
audience for your brand is the most essential
aspect. You just cant underestimate audience
building aspect when you are a start-up. You have
to focus on a specific target in the market so
that it becomes easier for you to frame your
marketing strategies. 3. Social Media Presence
On Irrelevant Platforms Face the truth, You
CANNOT be everywhere. You have to choose
carefully about which all social media platforms
you want to be present on. Most of the time, a
budding entrepreneur projects his company on all
the major social media platforms. But as the time
goes, it becomes difficult to maintain and update
all these platforms.
5
4. Not Doing Ample Of Research You have to do
ample of research before launching and marketing
your product. You need to know your market in
order to make a proper strategy. Know what your
competitors are doing. Do a survey of your target
audience so that you get a fair idea of what
should be done and what shouldnt be done.
Convince yourself that the product you are
intending to market is actually worth investing,
only then you can convince others to invest in
it. Also, having essential knowledge about the
industry is very essential. You might not have
the experience but you should know what you are
falling into. So ample of research done well in
advance can always be beneficiary.
6
5. Do Not Make The Website Your Marketing
Priority Yes, for a start-up, building a
website is one of the most important steps. But
dont go overboard with it as it can cost you a
lot. Dont obsess over the look of your online
presence. Focus more on the functionality of your
product than the look and feel of the website.
Dedicate your attention to building a reputation
and delivering quality and value. When you create
something people are truly excited about, they
will talk about you enough and it doesnt matter
what your website looks like. Not only that but
perfecting your branding can end up being a waste
of time. Many companies end up pivoting at some
point during their evolution. There will always
be a chance for you to re-brand and re-launch
your website if you so desire.
7
(No Transcript)
8
6. Underestimate The Importance Of Content
Another mistake which start-up entrepreneurs
make extensively is that they underestimate
content. In-fact they should actually embrace
content. Content is the best way to project
yourself as the market leader. Writing unique and
innovative content can also help you to build
solid SEO. All you have to do is warm up your
blogging fingers and offer some insight, give
your audience a few behind-the-scenes peeks and
company updates. Optimize this content with
keywords and blast it out to all of your social
channels.
9
7. Choosing Wrong People To Be In Charge Of
Important Things Thinking of doing everything
yourself? Let me burst your bubble here.
Marketing is a lot of work, and its best handled
by someone who knows what theyre doing. Hiring a
resource or working with an outside agency are
your best strategies for success if you have
limited personal experience. You need to have a
reliable team who will stand by you through thick
and thin. Dont hire an intern and give him all
the keys to your social media accounts as your
social media accounts are the mouth piece of your
brand. Give such responsibilities to trustworthy
and experienced people.
10
8. Underestimating The Importance Of Brand
Placement Brand placement is very important as
it is the main identity of your company. Be it
your social media channels or your websites or
even on the advertisements of your company, brand
placement is extremely essential. There should
also be a story associated to your brand which
will connect you to your customers. 9. Following
The Competition Very Slowly Keep an eye on
your competitors, follow them closely and analyse
the steps and actions which they are taking to
take their company forward. But while doing all
this, dont forget to figure out about how you
can do things differently for your brand. Pay
intricate attention to your details too as thats
what will make your product and your brand
different from your competition companies.
11
10. Periodically Measure Your ROI Use the
analytics as it will help you to know about your
activities. Always track everything you do. Using
analytics will help you to see where you are
going wrong and which of the strategies are
actually working. You cannot always go according
to your instincts. Tracking your activities will
help you face the reality of your marketing
activities and will help you to improve and learn
from your own experience. Now you know that
Marketing is not that difficult but it is a very
important and integral part of your business. It
can become a cause for your successful business
because at the end of the day, no matter how good
is your product, its of no use if you dont
market it to the right set of people. The aim of
telling you about the marketing mistakes was to
make you aware of what all can happen and how you
can avoid them and taste success in your
entrepreneurial journey.
12
https//www.themejungle.ooo/
https//www.buildabazaar.ooo/
079-67772245 cs_at_buildabazaar.com