The Fundamentals of Logo Design

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The fundamentals Of logo design
You may wonder what the difference is between
professional and amateur logos. If youre curious
about logo design, Sydney experts know the
process better than most!
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Start with a sketch
No matter how much technology advances, theres
still a lot of power in pen and paper. Good
designers always begin with a simple pencil
sketch, just to get the ideas flowing. They do
ten or more then whittle them down to a handful
that youre going to flesh out. Some designers
prefer digital sketches using a stylus or a
sketching app on their tablets or phones.
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Think about colour
Colour choice can affect the emotion that your
logo evokes, but its more than that. Your logo
wont always appear in full colour. Sometimes, it
will be rendered in greyscale, black-and-white,
or a single tone. As you put the logo together,
be sure that it works just as effectively in all
those iterations. It should also be scalable for
massive formats, micro applications, and online
use. 
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Symmetry and balance
The human mind subconsciously equates symmetry
with beauty. So while abstract thinkers and
creative types may be drawn to visuals that are
slightly askew, the general public is more drawn
to simple, balanced logos. They dont have to be
boring, but the shapes and colours should
counteract each other for an aesthetically
pleasing, stable effect. 
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Focus on recognition
A logo is a snapshot of your brand. Just by
glancing at it, your customers and partners
should know who you are. A good logo creates this
effect using its uniqueness and simplicity. Its
an icon that stays in mind, is easy to remember,
and communicates effectively. 
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Dwell on brand identity
Logos arent just visual elements. They are
stand-ins for your brand, and they speak for you
when youre not present. Your logo should,
therefore, explain your brands character to your
intended target audience. 
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Pick the right font
For most of us, the font isnt something they
think about. They probably havent changed the
default on our computer programmes, and mostly
use either a san serif or a cursive for special
occasions. However, professional logo
designers in Sydney know hundreds of fonts, and
they can find the exact one that expresses the
personality and mission of your brand but more
importantly resonates with the intended target
market. 
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Thank You