Social Media Optimization, iworld infotech

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• Social media optimization (SMO) is the use of a
  number of outlets and communities to generate
  publicity to increase the awareness of a product,
  service brand or event. Types of social media
  involved include RSS feeds, social news and
  bookmarking sites, as well as social networking
  sites, such as Facebook, Twitter, video sharing
  websites and blogging sites. 

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Relationship with search engine optimization

• Social media optimization is becoming an
  increasingly important factor in search engine
  optimization, which is the process of designing a
  website in a way so that it has as high a ranking
  as possible on search engines. As search engines
  are increasingly utilizing the recommendations of
  users of social networks such as Reddit, Facebook,
   Tumblr, Twitter, YouTube, LinkedIn, Pinterest, In
  stagram and Google to rank pages in the search
  engine result pages.

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Relationship with viral marketing

• Social media optimization is in many ways
  connected to the technique of viral marketing or
  "viral seeding" where word of mouth is created
  through the use of networking in social
  bookmarking, video and photo sharing websites.

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Origins and implementation

• According to technologist Danny Sullivan, the
  term "social media optimization" was first used
  and described by marketer Rohit Bhargava on his
  marketing blog in August, 2006. In the same post,
  Bhargava established the five important rules of
  social media optimization. Bhargava believed that
  by following his rules, anyone could influence
  the levels of traffic and engagement on their
  site, increase popularity, and ensure that it
  ranks highly in search engine results. An
  additional 11 SMO rules have since been added to
  the list by other marketing contributors.

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The 15 rules of SMO ..

• Increase your linkability
• Reward inbound links
• Help your content to "travel" via sharing
• Make tagging and bookmarking easy
• Encourage the mashup, where users are allowed to
  remix content
• Be a user resource, even if it doesnt help you
  (e.g., provide resources and information for
  users)
• Reward helpful and valuable users
• Participate (join the online conversation)
• Know how to target your audience
• Create new, quality content ("web scraping" of
  existing online content is ignored by good search
  engines)
• Be "real" in the tone and style of the posts
• Don't forget your roots be humble
• Don't be afraid to experiment, innovate, try new
  things and "stay fresh"
• Develop an SMO strategy
• Choose your SMO tactics wisely.

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Contact us
To learn further More about Social Media
Optimization Contact us on our website iworld
infotech or call us 91-9066639937