digital marketing

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Digital Marketing

• 
  Sushma Verma

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What Is Digital Marketing???????
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Digital Marketing

• Digital Marketing is the marketing of product or
  services using digital technologies, mainly on
  the Internet, but also including mobile phones,
  display advertising, and any other digital medium.

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How Its Works ???????

• Digital marketing works by using a number of
  different strategies. Each of these may serve a
  totally different purpose even though they have a
  common goal. The strategies work together in
  order to drive relevant traffic to a business
  (either online or off) and then convert a one
  time visitor into a returning loyal customer.
  Well structured campaigns may use any combination
  of a number of different strategies.

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Type Of Digital Marketing

• Search Engine Optimization(SEO)
• Pay Per Click Advertising(PPC)
• Social Marketing
• Content Marketing
• Affiliate Marketing
• Digital/Online/Website Marketing

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Advantages of digital marketing..

• Content Performance and Lead Generation
• Improved Conversion Rates
• More Cost Effective Than Traditional Marketing
• Higher Revenues
• Higher ROI from Your Campaigns
• Compete with Large Corporations
• Get Prepared for the Internet of Things
• Earn Peoples Trust and Build Brand Reputation
• Ensure Online Business Survival
• Know All About Your Competitors
• Real Time Results
• Improve Your Outreach

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What is SEO????

• The full form of search Engine Optimization. It
  is the process of getting, traffic from the pre
  organic natural search results for the website.

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Types of SEO

• Online Page Optimization- Online SEO deals to
  increase the site visibilities in the search
  engine.
• Offline Page Optimization-Offline SEO authories
  on your site using link so Google knows you the
  best content for its user.

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How SEO Work????

• Crawling- It is the process of patching all the
  Web pages linked to a website. The tasks is
  perform by software called a crawl or spider.
• Indexing- It is the process of creating index
  for all the web pages and keep them in the data
  base from where it can liter retried.
• Processing- When the search request the page
  than the search engine searches the string with
  the index pages.

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• Calculate relevancy- It is likely that more than
  one page content see search string so the search
  engine start calculate the relevancy each of the
  pages.
• Ret riving results-It is simply nothing more
  than the displaying results in the browser.

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THANKS