MKT 438 Dreams Come True /newtonhelp.com

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MKT 438 Experience Tradition/newtonhelp.com
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MKT 438 Entire Course

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• Please check the Details Below
• MKT 438 Week 1 Individual Assignment Defining
  Public Relation Paper (2 Papers)
• MKT 438 Week 1 DQ 1
• MKT 438 Week 1 DQ 2

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MKT 438 Final Exam Guide

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• Complete the Final Examination.
•  
• 1.         The objective of public relations is
  to sell
•  
• 2.         The R-A-C-E approach to defining
  public relations includes the following
  components
•  

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MKT 438 Week 1 DQ 1

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• Should a company be concerned with public
  opinion? Why or why not?

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MKT 438 Week 1 DQ 2

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•  
• Which PR communication tool do you feel is the
  most effective? Why?

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MKT 438 Week 1 DQ 3

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• What role does PR play in your organization?
  Explain your answer.

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MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper (2 Papers)

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• This Tutorial contains 2 Papers
•  Resources University Library, Internet
• Write a 700- to 1,

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MKT 438 Week 1 The Role of Public Relations

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• MKT 438 Week 1 The Role of Public Relations
• Select a company, business, or non-profit
  organization and provide an example about how
  public relations (PR) principles apply.

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MKT 438 Week 2 DQ 1

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•  
• What are some positive and negative aspects of
  publicity?

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MKT 438 Week 2 DQ 2

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• At what stage of the PR campaign should
  evaluation occur? Explain your answer.  What are
  three types of evaluation

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MKT 438 Week 2 DQ 3

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• How would PR research impact a PR team?  Give an
  example.

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MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers)

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• This Tutorial contains 2 Papers
•  
• MKT 438 WEEK 2 Public Relations Case Study
• MKT 438 WEEK 2 Public Relations Case
  Study Resource The Practice of Public
  Relations textbook, University Library, Internet

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MKT 438 Week 2 Internal Public Relations

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• MKT 438 Week 2 Internal Public Relations
• Resource The Practice of Public Relations, Ch.
  11
• Read the Sony Shoots the Messenger Case Study
  on page 242 in The Practice of Public Relations,
  Ch. 11.

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MKT 438 Week 2 Team Assignment Part I Public
Relations Campaign (Delta Airlines)

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• Part I Public Relations Campaign MKT 438 WEEK 2
• Resources The Practice of Public
  Relations textbook, University Library, Internet.
• Select a PR scenario from the following list 
• An organization wants to position itself as a
  leader in embracing

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MKT 438 Week 3 DQ 1

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• What PR tools are critical in building long-term
  relationships an organization's publics? What are
  the advantages and disadvantages of these tools?

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MKT 438 Week 3 DQ 2

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• What is your organization's relationship with the
  local, regional, national, and global media? How
  does it impact your organization's PR coverage?

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MKT 438 Week 3 DQ 3

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• How critical is the internal communications
  process in PR? Explain.

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MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility
Sustainability (Microsoft)

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• MKT 438 Week 3 How Organizations Proactively
  Approach and Respond to Social Responsibility/Sust
  ainability
• Select an organization that has a known interest
  in social responsibility and/or sustainability.
• Write a 1,050- to 1,400-word paper that addresses
  the following questions
• ? Why did you select this organization?

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MKT 438 Week 3 How Organizations Proactively
Approach and Respond to Social Responsibility/Sust
ainability (Starbucks)

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• MKT 438 Week 3 How Organizations Proactively
  Approach and Respond to Social Responsibility/Sust
  ainability
• Select an organization that has a known interest

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MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers)

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• is Tutorial contains 2 Papers
•  
• MKT 438 WEEK 3 Organizational and Societal
  Functions of Public Relations Paper
•  
• Resources 

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MKT 438 Week 3 Phase 1 Public Relations Campaign
for a New Product or Service

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• MKT 438 Week 3 Phase 1 Public Relations Campaign
  for a New Product or Service
• Note This Learning Team assignment has two
  components. You will be completing the first part
  in Week 3 and the second part in Week 4.
• Your public relations firm has been selected

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MKT 438 Week 3 Team Assignment Part II Public
Relations Campaign Resources (Delta Airlines)

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• MKT 438 WEEK 3 Part II Public Relations
  Campaign Resources The Practice of Public
  Relations, textbook, University Library, Internet
• Write a 700- to 1,050-word paper in which you
  recommend strategies to build media relations and
  generate publicity for the

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MKT 438 Week 4 Approach to Crisis Management
Defending an Organizations Reputation

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• MKT 438 Week 4 Approach to Crisis Management
  Defending an Organizations Reputation
• Resource The Practice of Public Relations, Ch.
  3, Ch. 5, Ch. 6, Ch. 13, and Ch. 17
• Select one of the following case studies to read

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MKT 438 Week 4 DQ 1

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• Why is it important to integrate anticipated
  crisis responses in an organization's proactive
  PR planning?

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MKT 438 Week 4 DQ 2

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• What potential effects can a crisis have on an
  organization? Explain your answer.

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MKT 438 Week 4 DQ 3

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• Read the case on the Exxon Valdex.  What do you
  see as the top PR problems from this case and
  what would you

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MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis

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• Resource The Practice of Public Relations
• Select one of the following case studies located
  in The Practice of
• Public Relations or a case study assigned or
  approved by faculty
• The Tylenol Murders, Ch. 2
• Exxon Corporations Bad Good Friday, Ch.

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MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers)

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• MKT 438 Week 4 Individual Assignment Public
  Relation Case Study ( McDonalds) (2 Papers)

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MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Paper

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• MKT 438 Week 4 The Tactical Plan for the Public
  Relations Campaign Paper
• Resource The Practice of Public Relations, Ch. 9
  and Ch. 15
• Last weeks assignment dealt with strategic
  approaches in public relations. This weeks
  assignment deals with tactical campaign
  approaches. You will develop an implementation
  plan to execute on the strategy that you have
  developed for your campaign.

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MKT 438 Week 4 The Tactical Plan for the Public
Relations Campaign Presentation

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• MKT 438 Week 4 The Tactical Plan for the Public
  Relations Campaign Presentation
• Develop an 8- to 10-slide presentation
  (Microsoft PowerPoint or Prezi) with speaker
  notes that outlines the tactical elements of your
  campaign using all of the information that you
  researched for your paper.
• Format your presentation

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MKT 438 Week 5 DQ 1

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• How has technology impacted the dissemination of
  information to global publics?

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MKT 438 Week 5 DQ 2

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• How can the power of PR influence and change your
  point of view? Is this ethical?

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MKT 438 Week 5 DQ 3

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• How has globalization, technology, and diversity
  affected PR in the past five years? 

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MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary

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• MKT 438 WEEK 5 Managing a Crisis Simulation
•  
• Resources Managing a Crisis Using Public
  Relations simulation
• Complete the simulation. 
• Write a 1,050- to 1,400-word summary answering
  the following questions
• What does proactive planning mean?

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MKT 438 Week 5 Role and Impact of Social Media in
PR

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• MKT 438 Week 5 Role and Impact of Social Media in
  PR
• Resource The Practice

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MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines)

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• Resources The Practice of Public
  Relations, textbook, University Library, Internet
• Part I  Write a 700- to 1,050-word paper that
  will include the following elements in your
  Public Relations Campaign 
• An analysis of the relationship between the
  Public Relations Campaign and marketing within
  the integrated marketing

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MKT 438 Experience Tradition/newtonhelp.com