Four Ways To Improve Your Online Reputation

1
Four Ways To Improve Your Online Reputation

• Online Reputation Management

2
What Is ORM?
Online Reputation Management (ORM) is the act of
monitoring, addressing or mitigating SERPs
(search engine result pages) or mentions in
online media and Web content. It is of great
importance to companies to monitor how someone or
something is perceived based on an internet
search.
www.cogniter.com
3
Why you should care about your online reputation?

• Online reputation is becoming so pervasive that
  its almost time to drop the word online.
  Essentially, your online reputation is your
  reputation, professional and personal. Heres
  why
• The Internet is our first stop for everything
• Two out of three people see the Internet as the
  most reliable source of information about a
  person or a business.
• 70 of hiring managers have rejected a candidate
  because of something they found online.
• When looking for a local business, 97 of people
  read online reviews.

www.cogniter.com
4

• Brand analysis
• Clean up
• Planning
• Monitor and optimize

www.cogniter.com
5
Brand Analysis

• Brand analysis pins down what state your brand is
  currently in, who your customers are and what
  theyre looking for, what your competitors are
  doing, and so forth.
• Starts out with an analysis of your brands
  current online reputation and where the
  competition stands relative to it.
• This information is essential to creating a solid
  plan that constitutes our next management
  strategy.

www.cogniter.com
6
Clean Up

• If the reputation associated with your name or
  company has been damaged, integrating it into
  positive content is a good way to show the online
  community a different side. 
• Keeping up with profiles on the major social
  media sites is a must if you are recovering from
  negative publicity.
• Make SEO Work For You. If you are having a hard
  time figuring out where to start, Cogniter
  Technology provides Online Reputation Management
  Services . We work on search engines, social
  media, and other platforms to impress your
  clients. We can create the impression that needs
  be conveyed for the growth of your business.

www.cogniter.com
7
Planning In ORM

• ORM Planning Include
• Who will monitor for comments and reviews?
• Who decides whether new comments require a
  response?
• Who knows what position the company should take
  regarding potential issues or questions?
• Who will deliver the response?
• If your business is a one-man-band, the answer to
  all of these questions might be me.
• But if you have a larger organization you need to
  make the process clear.

www.cogniter.com
8
Monitor and optimize

• Be proactive instead of reactive. Rather than
  stressing over potential negative reviews, be in
  control of your own narrative. You can do this
  through
• Being active on social media and engaging with
  customers directly
• Blogging fun and personal content.
• Always being on top of what people say about your
  business on the Internet. This means constantly
  looking at the search engine results.
• The online reputation management services of
  Cogniter Technology are geared towards
  suppressing misleading or inaccurate links and
  protecting your brand from online attacks.
  Believe us, there is no other wiser investment
  than ensuring your online credibility and
  authority.
• The reputation of the company is its most
  valuable asset! Get a Quote Today!

9
About Cogniter Technology
Cogniter Technologies has developed strong domain
capabilities in delivering end-to-end Offshore IT
services and solutions. Our great experience in
offering quality offshore IT services including
web design, web development, mobile app
development, SEO and Internet marketing can take
your business to new heights. We believe in what
we do and this is the reason our team of experts
are known for providing high class Offshore IT
solutions that perform way beyond our client's
expectations.
www.cogniter.com
10
Hire ORM Expert

• Cogniter's experts have been into reputation
  management since 2003. The clients include
  everyone having an online presence from
  individuals, small businesses to multinational
  conglomerates.
• Our work mainly focused on
• Removal of Negative Links
• Appraisal of Existing Assets
• Triggering positive WebPages for negative
  keywords
• Cleaning and pulling down negative comments

www.cogniter.com
11
COGNITER TECHNOLOGY Address Sector 34 A Market
Rd, Sub. City Center, Chandigarh Phone [phone]
9348 Email india_at_cogniter.com Follow us
on Facebook www.facebook.com/CogniterTechnologie
s Twitter www.twitter.com/cogniter Linkedin
www.linkedin.com/company/cogniter-technologies
www.cogniter.com