Cartwheels is an apparel manufacturer that specializes in childrens

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• Sap Consultancy
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• CASE STUDY (20 Marks)
• Cartwheels is an apparel manufacturer that
  specializes in childrens apparel at good value
  the firms mission is to provide serviceable
  childrens fashion goods at morderate price. Size
  ranges offered include toddlers, boys girls
  Annual sales for the firm are 25 million The
  firm has QR partnerships with its major retail
  customers cartwheels has three major categories
  in its merchandise mix tops ( 60 of sales) ,
  bottom ( 30 of sales) pajama (10 of sales)
  Girls tops are 55 of tops sales.

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• The economy has been flat and competition
  strong but because QR partenerships sales are
  expected to increase 10 A fashion trend away
  from wearing oversized tops towards stretch
  fabrics has been observed. The merchandising
  cycle is divided in to 4 selling periods for
  girls tops. The selling periods are approximately
  equal in length about 10 weeks each in the 52
  week merchandising cycle.

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• Answer the following question.
• Q1. Explain Line Planning ?
• Q2. What do you mean by product development?
• Q3. Explain Line presentation.
• Q4. How do you explain these concepts 1) Labels
  2) Hang Tags 3) Tickets 4) Pocket Flashers

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