360 Degree Digital Marketing for Hotels

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360Digital Marketing
for Hospitality Industry www.madoversocial.com
Why Every Hotel Should Have Its Own
Website Hotels part of a big brand may not have a
website to call their own but rather only have a
page extension on their brands site. Having
your own website is an exceptional way to
showcase your individuality and put forth the
best representation of your hotel online. Why
is SEO so important for hotels?
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SEO allows you to improve these ranking factors
and show up higher in searches. This on its own
may not seem all that importantyou may not care
about being 1, as long as you can be on the
first pagebut consider this research has found
that the top result in a Google search gets
about 33 of clicks. This percentage drops to
17 for the second result. If youre on page
two, youre lucky to get 1! 33 of people click
on the first result. 18 of people click on the
second result. 92 of people click at least once
on the first page of results. Only 5 people
click through to the second page of
results. Why Social Media is Important for
Hotels?
Since social media is more often than not part of
awareness, its the hotels job to provide
content that is compelling enough to spark an
interest within potential guests that leave them
wanting to learn more. Unless you are skilled at
hotel marketing and have an understanding of the
customer buying journey, you wont be able to
easily do this. Keep in mind that without
awareness, a guest may not even know your hotel
exists. Why Pay-Per-Click is Important for
Hotels? Pay-per-click advertising, commonly
referred to as PPC, is an effective way to
generate more bookings on your website. This
hotel advertising strategy needs to be well
considered and effectively implemented in order
to increase your site visitors and conversion
rates. Example of Search Ads
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Example of Display Ads
Content is a King Content marketing is more than
a buzzword. It's an important part of your
hotel's marketing strategy. Simply put, it's the
creation and distribution of valuable assets,
such as videos, blog posts, and e-newsletters,
as marketing tools to attract and retain
customers. Branding Strategy for Hotels When it
comes to brand extensions, branding may work in
two ways hotels that transforms brand name into
products and non- hotel products that extend
their brand to the hotel industry. For example,
there are branded hotels in which guests may find
products placed inside their rooms that are not
main products of the hotel. Items like linens,
towels, robes are often subcontracted to other
labels, but are projected as produced as the
hotels brands with their hotel logos on them.
Recently, however, fashion companies tie up with
hotels so they can have their products used
without having to sacrifice their brand. This may
be beneficial to hotels and suppliers of
items. Why Email Marketing is Essential for
Hotels Email marketing doesnt have to be
boring. Each email you send is a reflection of
your brand and a way to build and maintain
relationships with your guestsyour source of
revenue. So be creative, have fun, and try out
different approaches. Because thats the other
great thing about email marketing, besides it
being low cost, simple, and effective it can be
adapted, personalised, and optimised. You can
always find new ways to make it work for your
hotel and to keep up with a changing market.