Puppy Shampoo - Captain Zacck

1
(No Transcript)
2
About Us
Captain Zack is a pet grooming brand. Our range
of pet care products are infused with the
goodness of natural actives essential oils
with absolutely no harmful chemicals or
substances to ensure happy, shinny, well-groomed
pets. Further, our products are paraben free,
devoid of any artificial fragrances and have
natural active ingredients for best sanitation
possible.
3
The tropical weather combined with dusty streets
plays havoc on my coat. Not to mention all those
random people ruffling me up because they all
find me cute. I used to come home looking worse
than the shag rug in the living room. But my
range of grooming products changed all that. I
not only look good, I now smell amazing too with
all those essential oils. Trust me, you should
check out the number of paw swipes I get on
dating apps these days. Captain Zack Chief
Barking Officer (C.B.O)
4
Track record of innovative personal care and
beauty care formulations
Mohit Lalvani MD and Founder
Mohit Lalvani is a serial entrepreneur and his
ventures are focused on solving problems in the
beauty personal care industry. More than two
decades ago, he founded Indias first value added
beauty care specialities distribution business,
which he successfully sold to an American MNC in
2015. Mohit brings nearly two decades of
experience in sourcing ingredients from the best
in class global manufacturers and creating
formulations that exactly meet market needs and
went on to become blockbusters (Liv On, Fair
Handsome, Set Wet, Beer Shampoo, Veet, etc)
5
Mascot Spincontrol India
Mohit Lalvani MD and Founder Mascot
Spincontrol India Pvt. Ltd. is a joint venture
between Mascot Universal Spincontrol France. A
state-of- the-art independent laboratory and a
competent staff ensures we are able to offer a
diverse range of services. Mascot Spincontrol
offer Safety Efficacy testing of cosmetics
cosmeceuticals with a wide range of instruments.
6
The Product
7
Brand Communication

• BRAND POSITIONING INDUSTRY
• Affordable Luxury Dog Grooming Products
• MASCOT
• Captain Zack
• CAPTAIN ZACK PROFILE
• Leader Cool Fun-Loving Trendy Hygienic
  Groomed Self-Loved
• BRAND MESSAGING
• Cool
• Cares Considerate Cost Effective Functional

8
Captain Zack is Cool
Captain Zack is very serious about the products
we make sourcing the best natural ingredients,
maintaining the highest and safety norms,
delivering finest quality products. But thats
where the seriousness ends and the fun begins.
Captain Zack is fun, witty, and relevant to
today. Hes urban, hes cool and loves being in
the spotlight
The Squad
9
Captain Zack Cares for You
Fragrance Free Dogs cannot take the harsh
chemicals, scents and dyes present in regular pet
grooming products. These ingredients may cause
rashes other skin irritations which can be
avoided with fragrance free products. Paraben
Free Parabens are chemicals that extend the
shelf life of products. However, parabens contain
carcinogens which cause skin cancer. Parabens
are thought to be stored in the body and have a
cumulative effect posing health
risks. Moisturizing and Conditioning Our
formula is gentle on canine skin and packed with
vitamins to keep your dog moisturized,
conditioned, soft and silky without stripping
natural oils. No Nasty Chemicals We do not use
any harmful chemicals. We love dogs as family and
have zero tolerance towards any side effects
that could be caused to them.
10
Captain Zack Cares for You
Essential Oils / Natural Actives Our products
contain essential oils and natural actives -
Lemongrass Essential Oil, Lavender Essential Oil,
Citronella, Aloe Vera Extract, Tea Tree Oil,
Coconut Oil, Jojoba Oil, Shea Butter, Bees Wax,
Linseed Oil, Almond Oil, Apple Extract, Green
Tea Extract, Wheat Protein Extract, Oat Protein
Extract, Papaya Extract Chamomile Extract.
When choosing natural ingredients for our
products we make sure that the ingredients are
safe for dogs. Vegan Cruelty Free Our
products are vegan, animal cruelty free and not
tested on animals at any stage of product
development. Anti-Irritant Our formulation
contains Allantoin a soothing, anti-irritant and
skin protectant it also possess anti-bacterial,
anti-fungal and antiseptic properties. In
addition, Allantoin promotes cell proliferation,
wound healing and has a moisturizing effect.
Essential oils present in our range of products
act as natural anti-irritants. Pet-Pleasing
Guarantee Our range of products have a
well-researched set of ingredients that are safe
for your dog.
Details of Ingredients Provided in Appendix I
10
11
Human Shampoos
Captain Zack Dog Shampoos
vs
Fragrance Free Fragrance irritates the skin pH
Level 7 Less acidic as more acidity leads to
more bacteria Natural Essential Oils
Fragrance pH Level 6 More acidic Rarely have
Essential Oils
12
Current Range
We have carefully designed Shea Pleasure
Sniffing You conditioning shampoo to give your
furry friend's fur that soothing feeling while
rejuvenating their skin and providing vital
nutrients to their coat.
Captain Zack Excuse Me Fleas is an anti-microbial
shampoo with essential oils and plant based
ingredients that eliminates fleas, ticks, flea
eggs, flea larvae, and lice.
NATURAL DEFENCE Shea Pleasure Sniffing You is
carefully packed with natural botanical
ingredients of Shea Butter, Jojoba oil, Oatmeal
and Aloe Vera extracts which prevents
irritation, itchy skin, dry skin and a natural
fungicide
NATURAL DEFENCE We have used plant-based
ingredients like Aloe Vera, Natural Extracts of
Vitamin E along with certified natural essential
oils of Citronella Lemon Grass oil that
ensures that your furry friend is guarded from
skin infection, itchiness and improves overall
condition of the skin.
13
Current Range
Anti-Microbial moisturizing shampoo to relieve
itching and dryness for your dog. We have
carefully designed Captain Zack Barking Up The
Tea Tree Shampoo to nourish our furry friends
coat while having anti-fungal properties.
Captain Zack Wassup Pup is a sulphate free pup
wash shampoo specially formulated for sensitive,
dry and delicate skin.
NATURAL DEFENCE The calming and healing effects
of Lavender along with Lemongrasss natural
deodorizing effects makes this shampoo useable
for sensitive pups.
NATURAL DEFENCE Tea Tree Oil helps soothe the
coat and skin, reduce skin irritation and
inflammation and repel parasites and other
insects from your furry friend.
SULPHATE FREE Sulfates are known skin irritants
and cause allergies. They are extremely harsh
and strip away the natural oils, hence are very
damaging to sensitive skin.
14
Current Range
Captain Zack Bling on the Shine offers a stress
mess- free way to keep your dog clean and
smelling fresh between baths. Its a sulphate
free, no rinse formulation is mild enough for
daily use.
Captain Zack Ticket To Fleadom keeps your dog
clean, repel ticks and maintains healthy skin,
in between baths. Its no no-rinse formulation
Captain Zack Scentsationally Yours is devoid of
any artificial fragrances, controls pet odour
and keeps your dog smelling delightfully fresh
all day
15
Current Range
Captain Zack My Coat Can Gloat Conditioned is
formulated to soothe dry skin
Captain Zack Pawsitively Smooth is a worry-free
solution to protect your lovely poochs paws
from cracking and chapping
COMING SOON March, 2018
16
Diwali Gift Hampers
Mutt Muffs were given along with Captain Zack
products for a noise free Diwali to 250 dogs.
These Mutt Muffs can be used for every day dog
walks on busy streets, wedding season etc
17
Media
Publication The Sindhian Issue October-
December 2017 Page number 12, 70 71 PR Value
1,20,000 x 3
18
Media
Publication DogsMore Issue September
October 2017 Page number 50 PR Value 1,00,000
Publication Mint Lounge Issue November 4th,
2017 Page number 03 PR Value 2,60,000
Publication DogsMore Issue November 30th,
2017 Link https//lbb.in/mumbai/these-paraben-
free-shampoos-are-perfect-for-your-pooch/ PR
Value 1,20,000
19
Top 10 in
Rated amongst the Top 10 Dog Shampoos in India
https//www.top10in.in/top- 10-best-dog-shampoos-
in- india-online-best-dog- shampoo/
20
Creating A Buzz with Influencers
Dino Morea
Amtosh Meishka
Antara Motiwala
Pooja Dhingra
Profession - Actor
Profession Founder Propshop24
Profession Ex- GQ fashion editor and niece of
Mukesh Ambani
Profession Celebrity Baker
21
Thank You.