How to Overcome the Challenges of Selling Online? A Step-by-Step Guide

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How to Overcome the Challenges of Selling
Online? A StepbyStep Guide
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You might be feeling on the top of the world by
merely having an online presence. However, you
must know that there is a vast and deep ocean
out there.
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And youre just a drop! Read about the offerings
of e commerce giants like Amazon, eBay or
WalMart and you might feel an instant
intimidation. Anyway, it is not just the sales
figures of these companies that should impress
you. You should be more curious about what must
be going on behind the scenes. What processes
these ecommerce companies undertake in order to
achieve impeccable deliveries? Having these
curiosities as an ecommerce business owner can
help you reach places. Today, we will discuss
about the ways in which you can overcome them.
Choose the Right Platform The market of ecommerce
has always been evolving. Every few months, a
new technology pops up or asks for an update.
However, it is important to choose a platform
that offers fruitful results at costeffective
rates. Small and medium enterprises often go for
WordPress and Shopify. Large enterprises with
intricate website structures choose to go with
Magento eCommerce platform.
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Although Magento is a leading platform to get
featurerich websites, some business specific
functionalities might go missing. This is when
Magento extensions can come to your rescue.
Step 1 Enhance Your Global Imprint The best part
about having an online store is that you get to
expand your reach and open your business to the
customers
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from all over the world. Only by doing so, you
will be able to achieve better and improved
sales. Also, it is important to understand the
nitty gritties of global logistics and currency
rates. Apart from these aspects, ecommerce store
owners also face other challenges given below.
Step 2 Overcome Data Integrity Issues Ecommerce
websites are huge. If there the data is defective
or gets manipulated due to error, it can prove
to be a hindrance in the product
manufacturing. This applies especially to the
supply chain aspects including available stocks,
number of sold products and decline of
stocks. And that being said, it is very
important to load inventory data in real time.
So, once must take proper measures to ensure
that no part of the website is vulnerable.
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Step 3 Install Inventory Extensions Business
owners having their warehouses at different
locations find it quite difficult to maintain the
stock count. Now, whether you have a Magento 1
or 2 platform, you must have a software in place
that helps you get over the discrepancies in the
inventory area. Search for Magento 2
Extensions and you will come across several
companies that offer inventory management
solutions.
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These extensions come with features that help you
manage orders, stocks, warehouses, suppliers etc.
Step 4 Provide an Omni Channel
Experience Customers no longer shop from their
favorite brand through a single resource. They
keep switching between different ways like
online shopping, pick and go, buying from online
storefronts etc. As the buying habits have
modernized, it becomes very important for
estore owners to provide their customers with
an Omni Channel experience. For example,
Starbucks offers services at their physical
cafes, through chat bots and also offers the
order online and pick up from the cafe option.
This brings a lot of convenience to the everyday
buyers.
Step 5 Make the Most Out of Social Media Last,
but not the least, it is important to understand
the power and reach of social media. Through
social media
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pages, it is possible to reach your audiences
effectively and interact with them on a personal
level. Social Media pages also enable the
ebusiness owners to spread their words through
competitions, advertisement, campaigns etc. In
case you find yourself lagging behind on the
social media aspect, it wouldnt be wrong to hire
a digital marketing company that can help you
enhance your presence on this platforms.
Concluding We hope the above mentioned
guidelines will help you reach places with your
ecommerce business. What are the other ways in
which you think you can overcome the daily e
business challenges? Please feel free to share
with us. About Author Maulik Shah is the
Founder and CEO of AppJetty, a fast growing
software addon store selling Magento extensions
and plugins for various technologies, including
Magento 2 extensions. Maulik is a tech
enthusiast and writes about the
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various aspects of ecommerce technology.
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