DigiAdsTrain-Digital Marketing Training Institute

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• (SMM)
• Keywords in Search Engine Marketing

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Keyword

• Keyword is a sentence which is the user searched
  the search engine
• For example
• Buy saris in online
• Best training institute in Hyderabad.

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Keyword Types

• Broad Match- A keyword setting that allows your
  ad to show when someone searches for that keyword
  or a variation of it. The broad match keyword
  "bicycle bell" can cause your ad to show if
  someone searches for variations like "bicycle
  bells," "buy a bell for a bicycle," and "bell
  reviews for bikes.
• Broad Match Modifier-Broad match modifiers help
  control when your ad can appear for closely
  related keywords. Broad match modifiers can help
  your keywords achieve a higher clickthrough rate
  (CTR) with a more targeted audience, which in
  turn can help your site get more paying customers
  or other conversions. This article explains how
  to set up broad match modifiers.

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Keyword Types

• Phase Match-A keyword setting that allows your
  ad to show only when someone's search includes
  the exact phrase of your keyword, or close
  variations of the exact phrase of your keyword,
  with additional words before or after. The phrase
  match keyword "bicycle bell" can cause your ad to
  show if someone searches for "bicycle bell," "buy
  bicycle bell," and "bicycle bell reviews.
• Exact Match-A keyword setting that allows your
  ad to show only when someone searches for your
  keyword or close variants of your keyword. Close
  variants may include
• Negative Match-A type of keyword that prevents
  your ad from being triggered by a certain word or
  phrase. Your ads arent shown to anyone who is
  searching for that phrase. This is also known as
  a negative match.

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