Emerging Technologies Impacting Entertainment and Media Industries

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Emerging Technologies Impacting the Entertainment
and Media Industries
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David Borshell
The young generation is switching to smartphones,
tablets, and Internet-connected devices in order
to lookout videos and TV serials. A recent survey
says of approximate 21,000 individuals across 42
countries confirms that audiences progressively
watching videos on the Internet. Digital
disruptors like Netflix, Snapchat, Facebook,
Amazon, and Google have basically change the
customer video experience says David Borshell. In
fact, they have enhanced consumer expectations
for the media and entertainment (ME) industry.
And are now competing with traditional ME
corporations for the time, encouragement and
dough of customers. Most traditional ME
industries have yet to transmute their corporate
models to respond to the novel consumer
expectations. This is the time for them to
identify the imperative for digital reinvention.
They should actively embrace the odds that the
marketplace is currently presenting.
Entertainment
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What People Want from Industry
People these days demand more engaging and
tailored experience while watching videos, in
context all the time. In order to deliver
personalized services at the moment, ME
companies must gain perceptions from a huge
amount of data and act on it real time. Using
cognitive technology, media and entertainment
industries can get the spectators and content
perceptions they require emphasis David Borshell.
Furthermore, industries can match viewers
interest to content relevance more precisely.
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Videos Killed the Industry
Media industries are prosperous in making the
perception to achieve the personalization that
delights and engages each individual consumer.
Another defy will be scaling their
media-processing industry to deal with the
enormously improved volume of content and
workflows that this tactic implies. Media and
Entertainment industries must implement
hyper-scalable hybrid cloud systems and cognitive
capabilities as well. This will help in managing
the exploding media processing throughout
essentials to personalize and deliver the video
content audiences want.
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How Emerging Technology is Helpful for ME
Industries
According to David Borshell, media industries
also need to make backend systems and processes
more intellectual to monetize the new
opportunities while cutting costs. Evolving
technologies like blockchain and cognitive
solutions are playing a rising role in both
revenues as well as budget optimization. In
fact, cognitive tools are already driving
substantial corporate value for industries such
as BBC, Netflix, and the Masters Tournament.
Plus, blockchain supports monetization by
confirming that the right folks get paid across
the media network.
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The Digital Future is now in the Industry
Digital has changed the way we interact with the
surrounding world emphasis David Borshell. In
this continuously emerging environment, the
definitive winner is innovative entrants that
move and scale the traditional incumbents that
are willing to adopt changes. Successful
businesses will need to disrupt their own
industry models. Industries have to implement the
cognitive paradigm and change their own bundle
for distribution. These businesses need to
reinvent their creation factory, offload non-core
processes and use the free capital to secure new
footholds in a changing strategic landscape.
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Wrapping Up
Constant disruption of new technology and
changing consumer behavior demands that EM
industries have a business that fit for the
digital age. Actually, the audience wants more
flexibility and freedom in when and how they
consume content emphasis David Borshell. Hence,
EM industries are switching to the world where
Internet marketing expend will almost catch up
with global TV promotion.
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