Define the term “Word of Mouth”.

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• Personnel Management
•  
• Case (20 Marks)
• The process of selection involves three
  stages Recruitment, Selection and Placement.
  Recruitment refers to making the vacancies known
  to potential applicants and thereby generating
  applications for position. This is generally done
  through advertisement in mass media, employment
  exchange, private employment agencies,
  deputation, word of mouth and campus recruitment.
  Once these applications are generated, the actual
  selection begins. The number of methods can be
  used to select. These may include application
  form, selection tests, interviews, business
  games, physical examination. Finally the
  employees are placed in the appropriate
  positions

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• Answer the following question.
•  
• Q1. Define the term Word of Mouth.
•  
• Q2. Define the objective and importance of
  advertisement in the process of Recruitment?
•  
• Q3. Define the term selection in brief.
•  
• Q4. Explain the methods of selection?

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