Email Marketing

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Email Marketing
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What is Email Marketing

• Email marketing is the act of sending a
  commercial message, typically to a group of
  people, using email. In its broadest sense, every
  email sent to a potential or current customer
  could be considered email marketing.
• Email marketing is one segment of internet
  marketing, which encompasses online marketing via
  websites, social media, blogs, etc.

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How to do Email Marketing

• Step 1 Establish your goals. It can be tempting
  to simply sign up for an email marketing tool
  like Campaign Monitor and start sending your
  first campaign.
• Step 2 Build your email list.
• Step 3 Select the type of campaigns you want to
  send.
• Step 4 Create your first campaign.
• Step 5 Measure your results.

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Why Should We Use Email Marketing?
1. Build credibility 2. Boost sales 3. Strengthen
relationships 4. Acquisition 5. Branding 6. Look
professional 7. Get immediate results 8. Generate
leads 9. Promote services 10. Attract new clients
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Email Marketing Strategy
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Email Marketing Benefits
1. Email Marketing is Targeted 2. Email Marketing
Increases Brand Awareness 3. Email Marketing is
Easily Shareable. 4. Email Marketing is
Measurable 5. Email Marketing is Cost effective.
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How Email Marketing Help to Grow Our Business

• Save valuable budget dollars.
• Increase brand recognition.
• Connect with your target market.
• Increase your credibility.
• Educate your current clients.
• Attract new opportunities.
• Create new streams of income.
• Expand your network.

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Types of Email Marketing

• New Content Announcement Email
• Product Update Email
• Digital Magazine or Newsletter
• Event Invitation
• Dedicated Send
• Co-marketing Email
• Social Media Send

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