Exclusive handmade designer jewelry

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• Anjali Singh is designing, promoting handcrafted
  jewellery, making a social impact Azilaa handmade
  jewellery.
• A degree in Information Technology and a
  conventional job in a multi-national company had
  Anjali Singh wanting to do something different.
• Looking to not only create a business that would
  generate earnings, Anjali also wanted to do
  something that would make a social impact and
  with that in mind, the chief designer and
  Co-founder of Azilaa forayed into jewellery
  design. Her venture not only produces
  much-sought-after jewellery pieces but also
  generates employment for artisans who make this
  handcrafted jewellery.
• Anjali was born in Darjeeling to an Army family
  from the Gurkha community. As a child, my father
  would tell us many heroic stories about my
  grandfather and his association with World War
  II. My father too served India during the 1971
  war and was one of my biggest heroes. As one
  would expect, growing up amid Army legacies and
  stories, my life too got imbibed with strong
  values, ethics, discipline, and courage which
  shapes my actions even today as an entrepreneur,
  she recalls.
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• After completing her schooling and college in
  Bhopal, she worked for a few years at a
  multi-national company before taking up jewellery
  design. After Anjali got married, she pursued a
  course in Jewellery Design in the US from
  Ashworth College, and also studied Gemmology from
  the Gemmological Institute of America in
  California.
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• My corporate job did not leave me with any fond
  memories. I still remember, how I had faced some
  harsh racial and gender-specific discrimination
  at work despite carrying out my job with utmost
  sincerity and efficiency. These incidents made me
  a stronger person and gave me the courage and
  conviction to be independent, she says.
• Her passion for design and craft took her to a
  number of places, where she would interact with
  rural artisans, and learn about their craft. A
  majority of these craftsmen were poor and
  struggling to earn a living.
• It got me thinking that if I were able to create
  a sustainable source of income for them, then I
  would be able to save some of these arts and the
  artisans too. This was the genesis of my
  entrepreneurship. After my marriage and first
  baby, I decided to make it my career, she adds.
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• Reference website http//www.azilaa.com

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