On-Page Optimization

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Onpage optimization refers to all measures that
can be taken directly within the website in order
to improve its position in the search rankings.
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On-Page Factors

• Meta title
• Meta description
• Body tag (H1 to H6)
• Keyword density
• URL structure
• Image SEO
• Internal linking
• Keyword research
• Robot.txt

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• Meta title - A Page Title is one of the most
  important on-page ranking factors. The meta title
  of your webpage gives searchers and search
  engines a brief description of its content. Title
  limit up to 70 character
• Description -Meta descriptions are HTML
  attributes that provide concise summaries of
  WebPages. They are between one sentence to a
  short paragraph and appear underneath the blue
  clickable links in a search engine results page
  (SERP).

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• Body tag - The ltbodygt tag defines the document's
  body. The ltbodygt element contains all the
  contents of an HTML document, such as text,
  hyperlinks, images, tables, lists, etc.
• Keyword density - Keyword density is the
  percentage of times a keyword or phrase appears
  on a web page compared to the total number of
  words on the page. In the context of search
  engine optimization, keyword density can be used
  to determine whether a web page is relevant to a
  specified keyword or keyword phrase

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• URL Structure - An SEO-friendly URL structure is
  the following things Easy to read Users and
  search engines should be able to understand what
  is on each page just by looking at the URL.
• Image SEO - When it comes to image SEO, it's
  important to use relevant keywords to help your
  webpage rank on search engines. Creating
  descriptive, keyword-rich file names is crucial
  for image optimization.

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• Internal linking -Internal links are links that
  go from one page on a domain to a different page
  on the same domain. They are commonly used in
  main navigation.
• Keyword Research -Keyword research is a practice
  search engine optimization (SEO) professionals
  use to find and research alternative search terms
  that people enter into search engines while
  looking for a similar subject. Keyword research
  is a valuable and high return activity in the
  search marketing field.

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• Robot.txt- It is a tag or code which restrict to
  the Google crawl to do not read particular page.

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