On-Page Optimization - PowerPoint PPT Presentation

About This Presentation
Title:

On-Page Optimization

Description:

We Provide Advance Level Digital Marketing Training in pune. Our Course includes SEO Training, Social Media Training, SEM (PPC) Training, Google analytics, Email marketing, Affiliate marketing, Adwords Certifications. – PowerPoint PPT presentation

Number of Views:129

less

Transcript and Presenter's Notes

Title: On-Page Optimization


1
Onpage optimization refers to all measures that
can be taken directly within the website in order
to improve its position in the search rankings.
Human Catalyst
Contact us - 8888054400
2
On-Page Factors
  • Meta title
  • Meta description
  • Body tag (H1 to H6)
  • Keyword density
  • URL structure
  • Image SEO
  • Internal linking
  • Keyword research
  • Robot.txt

3
  • Meta title - A Page Title is one of the most
    important on-page ranking factors. The meta title
    of your webpage gives searchers and search
    engines a brief description of its content. Title
    limit up to 70 character
  • Description -Meta descriptions are HTML
    attributes that provide concise summaries of
    WebPages. They are between one sentence to a
    short paragraph and appear underneath the blue
    clickable links in a search engine results page
    (SERP).

4
  • Body tag - The ltbodygt tag defines the document's
    body. The ltbodygt element contains all the
    contents of an HTML document, such as text,
    hyperlinks, images, tables, lists, etc.
  • Keyword density - Keyword density is the
    percentage of times a keyword or phrase appears
    on a web page compared to the total number of
    words on the page. In the context of search
    engine optimization, keyword density can be used
    to determine whether a web page is relevant to a
    specified keyword or keyword phrase

5
  • URL Structure - An SEO-friendly URL structure is
    the following things Easy to read Users and
    search engines should be able to understand what
    is on each page just by looking at the URL.
  • Image SEO - When it comes to image SEO, it's
    important to use relevant keywords to help your
    webpage rank on search engines. Creating
    descriptive, keyword-rich file names is crucial
    for image optimization.

6
  • Internal linking -Internal links are links that
    go from one page on a domain to a different page
    on the same domain. They are commonly used in
    main navigation.
  • Keyword Research -Keyword research is a practice
    search engine optimization (SEO) professionals
    use to find and research alternative search terms
    that people enter into search engines while
    looking for a similar subject. Keyword research
    is a valuable and high return activity in the
    search marketing field.

7
  • Robot.txt- It is a tag or code which restrict to
    the Google crawl to do not read particular page.

8
THANK YOU
Human Catalyst
The Skill Academy
info.humancatalyst_at_gmail.com
Contact us -8888054400
Write a Comment
User Comments (0)
About PowerShow.com