Power of Story telling

1
THE POWER OF STORYTELLING IN CONTENT MARKETING
2
ITS ALL ABOUT THE MEANINGFUL STORIES YOUR SHARE

• Storytelling is the most powerful way to put
  ideas into the world today.
• Robert McKee
• The age of superlative words and shallow
  advertising is long gone. This is the era of
  storytelling, where powerful stories make an
  instant connect with the target audience. We all
  love an inspiring story, dont we? Thats why
  storytelling in content marketing is such a
  successful strategy. These stories are not just
  about where you started, how you grew, and what
  your inspiration was. It is equally about the
  stories of your customers, your followers, and
  your recent experiences. Thats why Facebooks
  Your Year in Review and Googles ever-popular
  year in search recaps are quite a rage with
  users.
• So, why are stories so popular? How can we tap
  into this brilliant resource for IT solutions?
• Lets find some answers, shall we?

3
THE HUMAN OBSESSION WITH STORIES

• Many studies have assessed the effect of stories
  on the human brain. They have proved that the
  human brain digs interesting stories, especially
  emotional content that helps create an immediate
  connect. Remember your emotions when you see
  images of a loving puppy, a cooing baby, or a
  smiling elderly woman?
• Humans are great listeners, we are equally
  curious about what happens around us. Club this
  with an interesting narrative, and what you get
  is a captivated audience. Genuine stories are
  proof of your honesty. Its one of the best
  approaches you can use to gain trust with your
  audience. Thats why digital marketing has
  adopted storytelling as a trusted friend.

4
HOW DOES STORYTELLING IN CONTENT MARKETING WORK
AS A GREAT TOOL?

• Storytelling is an art definitely a tough one
  when you are into digital marketing for IT
  services and solutions! Youll first need to
  start with understanding your brand completely,
  its identity, and what message it conveys to the
  audience. So, if your brand stands for
  integrating disparate systems and simplifying
  operational complexities, then your stories will
  have to reflect the power of simplicity and
  integration. Go in for stories that support your
  approach and tell these stories in an engaging
  tone. What are these stories?
• Case stories that cite examples of your
  implementations
• Videos from the customers perspective
• Storiefied whitepapers that give the client a
  clear perspective of how your service or product
  can solve their problem

5
CHARACTERISTICS OF BRAND STORYTELLING

• Of course, these stories must describe the
  challenge, the hunt for the solution, why you
  were the chosen one, how you helped them overcome
  the challenge, and what benefits they reaped. But
  remember, all the stories must be from your
  customers perspective. It should be all about
  what they wanted and what they gained. Only one
  form of storytelling can be in the me-me-me
  format and thats the story about your
  entrepreneurial journey.
• Your stories can also be woven around your
  content personas. Personas are the most critical
  players of every content marketing strategy.
  These personas represent your target audience,
  their characteristics, likes, and dislikes. Hence
  each of these stories is aimed at a specific
  section of your target audience and is told with
  a specific call to action in mind.
• There are many more such storytelling strategies,
  but the key point to remember is that every story
  needs to be consistent in its message. It should
  convey a consistent brand image to the audience.

6
CONCLUSION STORYTELLING AS A TOOL TO CONVEY
IDEAS

• Its not enough to tell stories. Your stories
  must be interesting, they must reflect your
  brand, and it must resonate with your target
  audience. Hence, you need to focus on a lot of
  research before you even begin to write your
  stories. The homework is extensive, from
  understanding your target audience to
  incorporating the right brand flavor in your
  stories. But the results are incredibly
  rewarding, whether you choose the visual or the
  textual route. So, whats your story going to be?
•