Geofencing in Market Research Surveys – The Need

1

• Geofencing in Market Research Surveys The Need

2
(No Transcript)
3

• When you check out you, what you see for the most
  part smartphones, apps, tablets, and all the
  electronic devices that have an internet access
  to each of them.
• Market researchers take most extreme advantage of
  the situation that people cannot live without
  these nowadays and that is the point at which
  they start using various ways to make the surveys
  enjoyable and easy. To stay aware of changes in
  technology and accommodate buyer inclinations, we
  continue to see a surge towards mobile market
  research.

4
(No Transcript)
5

• Smartphones, in particular, have become a key
  focus in the market research world. They provide
  access to consumers anytime anywhere, offering a
  unique opportunity to capture in-the-moment
  feedback, and Geofencing market research survey
  or mobile Geofencing advertising is a great way
  to utilize this opportunity effectively. The
  Geofence experts claim that these Geofencing
  technologies help people with various ways and
  there is a bigger picture than it seems.
• Geofencing is becoming popular day by day in
  various sectors and people use the service widely
  around the world. However, it is very important
  to know that Geofencing is actually a virtual
  fence which surrounds a specific geographic
  location. The boundary is defined by using
  technology such as GPS or RFID (radio frequency
  identification).

6
(No Transcript)
7

• There are considerable measures of benefits of
  using Geofencing as far as market researchers.
  They are
• Real-Time Feedback When you, as a market
  researcher use geo-fencing you get the most
  extreme benefits of real-time feedback from the
  customers. Traditional market research
  techniques, such as online surveys or phone
  interviews, depend heavily on the respondent's
  memory of their experience. This can lead to
  questions surrounding the reliability of the data
  - memory leaves space for bias, respondents may
  focus more on their view of the experience than
  the experience itself.

8
(No Transcript)
9

• The Multi-Location Performance You Get The best
  thing about Geofencing is that you get
  multi-location performance. You already know that
  geo-fencing allows you to test the authenticity
  of research reactions i.e. GPS data affirms that
  the individual completing the survey has
  definitely visited the location of interest. That
  is very important for you to know because that
  demonstrates the authenticity of the report of
  the survey.
• Using geo-fencing is one of the best ways to get
  the benefit of the market research surveys. All
  you need to do is get in touch with some geo
  fencing providers.

10
Contactus

• Copley Advertising Geofencing mobile advertising
• Located Brookline Massachusetts United States
• Phone no. 1 617-651-2249
• Website www.copleyadvertising.com