Influencer Marketing Platform | One Impression (3)

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Influencer Marketing Platform One Impression

• Influencer Marketing Trends 2018
• By Oneimpression 

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Influencer Marketing Platform One Impression
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Influencer Marketing Trends 2018 Marketing has
evolved through years and so has Influencer
Marketing, and 2018 will set new milestones. In
2017, influencer marketing proved to be the best
marketing channel for brands to connect closely
with their customers, establish trust and build
long lasting relationships. Just like the
evolution of every other marketing channel,
influencer marketing is getting more
sophisticated and data driven while also being a
great fit both for companies that are starting or
are globally established. Its no more a fun
marketing stunt but a result driven strategy
integral to a brands growth. Current trends
reflect that it is one of the most effective
methods of advertising available today owing to
its low cost, high engagement and improved
targeting abilities. Here are some of the top
trends we will witness in 2018. Long Term
Integration Marketeers are always aiming for
high ROI on their investments and when it comes
to influencer marketing, this means building long
lasting relationships with the influencers. This
in turn converts to better content for the brand
while also increasing engagement and conversion
as the influencers start to become true
ambassadors. This can also be fruitful in better
cost for engaging with influencers as longer
contract tend to be more cost friendly. Personal
Brand of Influencers Influencers will recognize
the value of their personal brands. People today
consider famous Influencers and bloggers who have
high following and who generate quality content
being equal to the status of celebrities. Just as
celebrities have built their personal brand names
over the years, influencers will start understand
the power of their audience and how to better
utilise it. Content Freedom The very idea of
influencer marketing means using KOLs to create
original content to promote a brand.
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But the very idea of this is harmed when brands
try to exercise a high level of control on the
content which leads to poor performance as the
content mostly does not resonate with the
influencers audience. As brands start to
recognise the importance of giving freedom of
content style to influencers, the performance of
this channel is all set to go up. Cross-Channel
Approach Today, users are active across a wide
range of social media platforms. In 2018, brands
will likely look into promoting their products or
services not only on single social media platform
but on multiple platforms leading to a more cross
channel communication with the influencers
audience. While images are highly engaging but
videos are constantly proving to be more
effective both for engagement as well as for
leaving a more lasting impression about the
brand. A lot more brands will create video
content this year. Stories We all know how
stories took over our lives in an extremely short
amount of time and in 2018 stories are going to
rule. While a regular post is essential, stories
are going to work to reemphasise the experience
of a product to their influencers audience.
Instagram Stories has already more than doubled
in the number of users in a really short amount
of time.
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2018 will belong to those brands who understand
making smart use of influencer marketing and
those who understand the power of user generated
content to attract new customers and reengage
existing customers. One Impression is the
fastest growing technology platform helping
brands leverage the power of influencers, content
creators and celebrities. We work with some of
the most iconic brands helping them design
successful influencer marketing campaigns at
scale. We are on a mission to make influencer
marketing easy, affordable and at the same time
highly effective. ONEIMPRESSION.CO.IN