E-commerce & Retail Shop - PowerPoint PPT Presentation

About This Presentation
Title:

E-commerce & Retail Shop

Description:

eCommerceand retail shops have witnessed a marked increase in mobile adoption in the past two years. To stay ahead in the retail game, a mobile strategy has to be a dominant part of the marketing game. – PowerPoint PPT presentation

Number of Views:188
Slides: 11
Provided by: crisstyris
Tags: ecommerce | retail

less

Transcript and Presenter's Notes

Title: E-commerce & Retail Shop


1
Driving Growth for e-commerce Retail Shop Via
Mobile App Development
2
Introduction
  • eCommerce and retail shops have witnessed a
    marked increase in mobile adoption in the past
    two years. As per a 2016 Gartner study, 50 of US
    digital commerce revenue will be driven by mobile
    engagement behavior by 2017.  Also, 41 use their
    smartphones to research and compare prices before
    buying a product. To stay ahead in the retail
    game, a mobile strategy has to be a dominant part
    of the marketing game.
  • As per Vends retail trends and forecasts for the
    year 2017, which continue to hold for the coming
    year, personalization, in-store experience and
    payment technology will have a major impact on
    the retail industry. Whether the business decides
    to go online with its products by launching a
    full-fledged mobile application or augments its
    service offering by launching a companion mobile
    app to enhance in-store shopping experience,
    smart applications become imperative for
    maintaining customer engagement.

3
Creating a win-win platform
  • Both customers and companies benefit from
    ecommerce as it gives global exposure to the
    business and serves a multitude of options for
    the customers. The cost of creation, processing,
    distribution, storage and retrieval of
    information is not very high with easy access to
    big data and cloud computing. Hence, a company
    can take complete advantage of the opportunities
    available online.
  • From the customers perspective, they have
    options for faster delivery, effective
    comparison, complete information and excellent
    security. Also, they can browse and shop whenever
    they find a moment of leisure without intruding
    on their schedule. A Google study suggests that
    82 smartphone users refer to their mobile phones
    inside a store when making a purchase decision
    and 25 in-store shoppers have had at least one
    online interaction with the retailer in the last
    3 months.

4
Technological Innovations for Smart Shopping
  • There are innovative ways in which the eCommerce
    growth can be furthered and brick-and-mortar
    stores can engage their customers. Retailers are
    aware of the overlap between online and physical
    channels and are increasingly offering in-store
    plus online services to enhance the customers
    shopping experience. Some of the prominent and
    successful services are a curbside pick-up,
    online reservations, same-day delivery, targeted
    offers, welcomes, loyalty rewards, mobile
    payments and much more.
  • These services are enabled by technologies such
    as GPS tracking, maps, beacons, and in-app
    messages and push notifications, payment gateways
    and security layers. Using the device features
    such as beacons, NFC, camera, and platform-based
    applications such as maps, virtual payment banks
    etc., the boundaries of convenient services that
    can be offered to customers are expanded.
    Customers shopping can be delivered to them at
    their doorstep and virtual payments element the
    need for any cash transactions.

5
Offering Unique In-store Experience with
Personalization
  • Beacon technology has revolutionized the way a
    brick-and-mortar store interacts with its
    customers. These are low energy Bluetooth devices
    that can detect a device in a certain radius and
    send automated messages that are personalized.
  • In supermarkets it can act as a guide to
    a customer, informing them of products available
    in each aisle and the offers that are currently
    available on products they frequently purchase.
  • In-store personalization has matured to the point
    where a greeting is sent on the customers mobile
    as they enter the store and details of the shop
    assistant such as name and position will be
    displayed as they are guided.
  • Smart initiatives around the store will increase
    footfalls to brick-and-mortar stores as it will
    add a fun element and personal touch for
    customers who are increasingly opting for the
    convenience of shopping online.

6
Features for enriched UX
  • In-home services and delivery
  • Where it is easier to shop from home, A retailer
    will have to find a way to reach such customers
    and engage them. Hand delivering and setting up
    electronics is an established norm that can be
    extended by grocers and clothing and accessories
    stores.
  • QR code
  • Smartwatches are being used to scan QR codes for
    availing coupons and rewards. QR code scanning is
    also being done to scan product barcode and get
    complete info including best prices on the
    Internet. QR codes are facilitating hands-free
    shopping experience via wearable devices.
  • Location-based services
  • Free and same day shipping is no longer an option
    but a requirement. An intricate tracking device
    and delivery mechanism with the option for a user
    to give instant feedback on delivery will improve
    service quality.
  • Mobile payment solutions
  • Mobile payments have already been adopted in a
    big way and this will continue to grow. There are
    approximately 447.9 million mobile payment users
    globally and mobile payments in general are
    expected to generate 60 billion as per Business
    Insider and by 2020 it will account for 503
    billion in sales.

7
Why solution analysts is ideal for your project
  • Solution Analysts is known for delivering
    workable technology solutions. The opportunities
    drive our team by testing their capabilities.
    When the solutions we deliver have a high impact,
    we are spurred to do better.
  • The sole aim of our team is to deliver
    world-class solutions to clients. These enable
    the clients to put forward their business
    interests by leveraging technological solutions.
    We have proudly witnessed over a million
    downloads for our apps.
  • Our enterprise solutions have improved conversion
    rates, generated high ROI and aided our clients
    in pushing the bounds of business and attain
    their best capacity. We believe in creating
    partnerships through mutual cooperation, as our
    performance is directly reflected in the efficacy
    of the solution provided by us to our clients.

8
Solution Analysts Services
E-COMMERCE SERVICES
MEANSCTACK
App Development
WEB SERVICES
  • iOS Development
  • Android Development
  • Phone Gap Development
  • Ionic Development
  • AngularJS Development
  • Open Source
  • Laravel
  • PHP
  • HTML5
  • Joomla
  • WordPress
  • BootStrap
  • Drupal
  • Magento
  • Prestashop
  • Drupal
  • JooCommerce
  • WooCommerce
  • BigCommerce
  • AngularJS
  • NodeJS

9
Telephone 1 (732) 927-5544
For more information, please visit https//www.sol
utionanalysts.com http//enterpriseiotsolution.com

10
Thank you
Write a Comment
User Comments (0)
About PowerShow.com