Design a segmentation plan for ‘Soft & Sweet’.

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• Marketing Management

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• Marketing Management
•  
• Q1. Assume that you are going to start a
  restaurant targeting young customers. What will
  be the various elements of Marketing Mix with
  respect to the restaurant? Elucidate. (10 Marks)
•  
• Q2. Suppose that you are planning to buy a new
  mobile phone for yourself. What factors
• are likely to influence your buying
  behavior while buying a mobile phone? Explain.
• (10 Marks)

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• Q3. In recent past, teenagers girls in India have
  become highly beauty conscious. XYZ Limited is
  planning to introduce a first of its kind beauty
  cream Soft Sweet targeting teenager girl of
  affluent class. The cream would be available in
  different variants as per the skin type such as
  neutral skin, oily skin, rough skin etc. The
  product would be sold only from the premium
  cosmetic stores and through company website
  across the country. Assume that you are
  responsible for designing the marketing
  strategies for Soft Sweet.
•  
• a) Design a segmentation plan for Soft Sweet.
  (5 Marks)
•  
• b) Design the appropriate market entry strategies
  for Soft Sweet. (5 Marks)

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• More Details contact
• Global Study Solutions
• Dr. Aravind Banakar
• aravind.banakar_at_gmail.com
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