Why Digital Marketing is Booming

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Welcome to SSDN Technologies

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Why digital marketing is booming?

• By now, youve probably heard the word Digital
  Marketing Course and its success stories related
  to various business models. At this time, the
  extent of digital marketing looks extremely
  awesome. It can be called as a booming profession
  alternative for the youths in the nation.
• Digital marketing has prevailed with regards to
  having an astoundingly strong effect in the
  Advertising and Marketing field with
  unquestionably the most striking components like
  speedy reaction, cost-competence, versatility,
  accommodation and practicality. Just like in
  90s, IT industry experienced the boom, so as
  digital marketing is experiencing the boom in
  present time.

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Reasons for such budding and booming phase

• Have you ever questioned as to what are the
  reasons behind such popularity of digital
  marketing landscapes? Hopefully, there are a few
  reasons that put light on the spell of digital
  marketing and its process of attracting targeted
  audience online.

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Growing use of the internet

• Current era had already demonstrated the massive
  change experienced by the people after the
  intervention of the internet. Nowadays, an
  expansive number of people are moving towards the
  internet world to meet their day-to-day
  necessities. Right, from a consumer to the
  manufacturer and seller of various products and
  services, everybody is taking a leap with the
  advent of internet technology. Additionally, the
  reduced prices of internet had allowed every
  other common person to carry a Smartphone that
  results in wider internet usage. All such
  instances bring about new heights to the digital
  marketing field.

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Online purchases become easy

• This is another reason that has given rise to the
  scope of digital marketing. The online stage has
  encountered an aggregate change in the previous
  couple of years with the growing internet
  business. You will be shocked to discover that
  shopping is the third most searched category that
  had been conducted by various users. These days,
  every second person surfs the internet or say,
  shopping portals for some or the other product.
  This shows that the online business market is
  going to experience an explosive development in
  the coming years and so as the digital marketing
  stream.

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Rise in the employment opportunities

• Another reason that had cleared that digital
  marketing is booming. Seeing the rising outlook
  of the online purchases, it is expected that
  digital marketing will offer more than 2lakh
  employments in the year 2018. Of course, the
  anticipation carries various job profiles related
  to certified digital marketing, covering the
  technical and analytics profiles too.

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High development rate compared to other streams

• Compared to other industries, digital marketing
  is seeking the development at the rate of 40,
  much more than other industries that are battling
  with less than half the development rates. The
  more the promotional campaigns are coming up
  through the internet, the higher are the chances
  for sudden development.

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Some statistics reveal the development

• If you are still confused, have a look at some of
  the statistics shown below
• At this time, around 85-90 people search for
  their favourite product or service online, before
  making the purchase.
• Search queries in Google that ranges between
  10000-12000/day in 1998 cross around 500crore/day
  in 2014.
• YouTube views crosses all bars with a coverage of
  over 1lakh videos viewed in few seconds.
• Every single second, a new user connects on
  social media.
• More than 90 of the purchases are made after
  reading the reviews posted by other users.
• Summing up the things will give you the perfect
  reason as to why digital marketing is booming
  today.

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