How AI Benefits Sales and Marketing

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How AI Benefits Sales and Marketing
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• Terms like machine learning, artificial
  intelligence, and algorithms can seem
  intimidating to people who work in sales and
  marketing. However, its important to overcome
  the hesitation about using them for companies who
  want to remain profitable and competitive.
  Artificial intelligence (AI), for example, is a
  technological revolution that helps to automate
  many business functions. This frees up your time
  to focus on your companys growth.

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• With AI, you can uncover rich insights that
  provide immense value to your marketing and sales
  teams. According to a recent report released by
  Salesforce, the use of AI will increase by
  approximately 50 percent by 2019. This is a much
  higher rate than any other type of technology.
  Theres no reason to fear machines taking over
  repetitive and complicated tasks. In fact, it can
  be quite freeing to your entire organization.

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Artificial Intelligence Then and Now

• Alan Turing, an early pioneer of AI, developed
  the Turing test in 1950. This is a way to test a
  machine to determine if it can display
  intelligent behavior that equals or surpasses
  that of a human. While conducting his research,
  Turing asked a work associate to interact with
  and write notes to another person and to a
  computer. The result was that the machine won the
  game because the person in the interpreter role
  couldnt tell the difference between the other
  player and the computer.

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• One of Turings goals during his research was to
  determine if it was possible for a machine to
  exhibit signs of general intelligence. His
  conclusion was that any feature of intelligence
  or learning could be described precisely enough
  for a machine to simulate it.

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• In the modern world, AI is an abundant part of
  sales and marketing. These teams use it in places
  such as predictive segmenting and website
  chatbots. One of the biggest benefits of AI is
  that it can locate data patterns that would be
  difficult and extremely time-consuming for humans
  to do. AI takes the guesswork and monotony out
  of marketing campaigns by pulling rich insights
  from an abundance of data.

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Benefits of AI for Marketers

• Nearly every industry can benefit from AI,
  including marketing. It can help marketers become
  more efficient by gathering data and allowing
  people to personalize it. Below are some of the
  specific benefits your team can expect when using
  AI.

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Score Leads Automatically

• AI and advanced algorithms make it possible
  for marketers to established automatic lead
  scoring while using the marketing automation
  tools they already have. This removes the
  pressure from marketers to qualify their
  prospects using long forms. It also frees up
  their time to develop other types of marketing
  initiatives.

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• In addition to saving time, AI-powered lead
  scoring enables machines to qualify leads in a
  more accurate, faster, and smarter fashion. You
  can vet the lead immediately and select the ones
  that appear to show the most potential. This
  enables you to optimize your current marketing
  efforts to attract the attention of similar
  prospects. Many people are realizing the value of
  having a machine score leads and having people
  devote their time to improving existing ad
  campaigns and developing more effective ones for
  the future.

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Customer Segmentation and Advanced Personalization

• AI may be a machine, but it enables marketers
  to personalize the customer experience and gain a
  better understanding of their journey. For
  example, an AI tool called keyword spotting
  allows you to analyze data sets quickly and learn
  unique things about each visitor that you
  wouldnt see with any other type of analytics
  system. As a marketer, you can discover
  prevailing customer attitudes and problems with
  your products without having to sift through
  hours of conversations.

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• Another feature of AI is the ability to set up
  predictive and automated journeys. Call Sumos AI
  tools enable you to use machine learning to
  display the most appropriate message on the
  correct channel. When you deliver it at just the
  right time, it makes it easy to leverage the data
  of your customers to provide them with highly
  relevant experiences. You will lose fewer leads
  because AI makes it possible to tailor your
  message in real time.

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A Game-Changer for Sales Representatives

• Theres no doubt that AI empowers marketing
  teams, but it also allows sales representatives
  to gain efficiency in closing more deals. With a
  better understanding of their prospects, they can
  provide the best possible customer service.

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Shorten the Sales Cycle by Automating Lead
Qualification

• Yet another benefit of AI is that it helps
  sales professionals do more in less time. Instead
  of spending time manually qualifying leads, they
  can focus their limited resources and time on the
  customers that AI has determined most profitable.
  This saves considerable time and money because
  you wont have to hire people to sift through and
  respond to every lead.

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• AI filters the prospects and identifies
  patterns in the flow of your sales to prioritize
  your actions more effectively. It allows your
  marketing teams to follow up on leads immediately
  before the competition even knows about them.

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Power Tailored Conversations with Predictive
Analytics

• Similar to the way that AI assists marketers
  to identify trends and target leads more
  effectively, it also assists sales
  representatives to determine the probability of a
  customer purchase. Additionally, it highlights
  important information about each customer to
  prompt product suggestions according to their
  buying history and needs. The goal of predictive
  analytics is to anticipate future events such as
  the likelihood of customer purchase and the
  probable date of a closed sale.

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• Additionally, using the keyword spotting
  feature of AI aids sales managers in knowing when
  a deal might fall through. It does this by
  identifying terms such as disappointed, want to
  speak to a manager, and similar terms in real
  time. Best of all, this happens automatically.

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Sales, Marketing AI

• Its impossible to ignore the continued use
  and acceptance of AI. Companies that invest in
  this technology will see increased efficiency and
  revenue while those that dont could struggle to
  remain relevant and competitive. We invite you to
  contact Call Sumo to learn more about exploding
  your business growth with our AI tools.