Menswear Round Up

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Menswear Round-up
A
s directional as fashion might be, there is
still an underlying cyclical characteristic to
it which forms the backbone of the entire
fashion and apparel industry on the whole. In the
constant ebb and ?ow of the cycle, trends are no
longer limited only to alterations in
silhouettes, materials, details and colour, but
have also started extending themselves to the
market scenario as well. Case in point being the
highly popular 'See Now Buy Now' strategy that
catapulted the entire industry into a state of
optimism, but has gradually presented a few
loopholes down the line in its structure. Fingers
point towards the entire concept turning out to
be more expensive (owing to shorter delivery
times and product cycles), a logistical fail and
an impressive sales report in the ?rst
quarter. Also, indirectly involved in this
situation is the target consumer of the times
the Millennial who drives the purchasing power
and is moving towards more wellness and
experiential-oriented pursuits
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Menswear Round-up
and doesn't see the point in splurging absent-
mindedly. And with this, we come back to our long
held fact that fashion is cyclical. The average
member of the Gen Y army calls for a revival of
the late 1990s and the early 2000s nostalgia
which translates itself through the re-emergence
of sporty coordinates, roomy silhouettes and
previously cringed upon ostentatious monograms
and logos. A stronger trend can be forecasted in
the midst of these revelations which signal a
direct shift in the ideology of designers and
brands to include streetwear-inspired clothing as
a top market driver while targeting the
millennial demographic. This season calls for a
rerouting of the directional decisions adopted
by the industry in the recent past and presents
an angular spin on the same. FFT analyses and
presents to you the key trends from the recently
concluded runway presentations held at New York,
London, Milan and Paris scurrying up to serve the
younger demographics.
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Sports Luxe
Menswear Round-up
Athleisure is taking on an identity similar to
what was witnessed by denim when it was ?rst
introduced in the 1950s reckoning that
athleisure is then, not only a passing fad but an
entire lifestyle shift. The past few seasons have
observed a revival of sorts in terms of
activewear staples such as the hoodie, track
suits and windcheaters taking on a more wearable
aesthetic which continues to seep through the
Spring/Summer 2018 trends as well. As the
purchasing power lands into the hands of your
average millennial, high-fashion luxury brands
hop onto the sportsluxe bandwagon in an attempt
to channelize attention towards their offerings
in lieu of a trend spiked off by
vetements. Incorporation of stretch materials,
breathable fabrics and comfort-driven detailing
in a colour palette directly quoting the '90s,
are the key driving factors for the approaching
season.
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Menswear Round-up
Sports Luxe
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Hawaiian Shirts
Menswear Round-up
Flashback to Johnny Depp in Fear and Loathing in
Las Vegas the inspiration for the man of 2018
comes directly from beachside lazing under palms
while sipping some drink, sans your tinted
vintage sunglasses. Say Aloha! To everything from
tropical palm leaf motifs, pineapples, marine
life creatures and botanical prints designers
are unleashing their vacation Pinterest board
fantasies left, right and centre over Hawaiian
button down shirts. Cool cottons are being
competed with luxe satins, making use of digital
printing technologies in an array of fruity
colours.
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Menswear Round-up
Hawaiian Shirts
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Short Shorts
Menswear Round-up
A reign of fuller silhouettes embracing the lower
body is slowly coming to pass, to the relief of
many menswear enthusiasts. After bearing and
coming out strong from the restrictive fashion
pendulum swinging between stove-pipe skinny to
sloppy baggy trousers in the past few seasons, a
tumultuous shift towards a '70s inspired form is
coming pass. Enter short shorts smartly cut and
tailored, yet big enough to ensure ample room for
movement and air. The nominees include
utilitarian style with ample storage space
courtesy pockets well-tailored schoolboy styles
to sporty cuts satiating our increasing appetite
for athleisure based comfortable apparel options.
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Menswear Round-up
Short Shorts
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Art of the Matter
Menswear Round-up
Clothing served as blank canvases for designers
and high fashion brands alike, giving them ample
area per metre to exercise their artistic talent.
Sometimes with maximal ode to the dreamy swirls
of Van Gogh or the more political charged
attitudes of Kandinsky, artistic prints are in
both their minimal and all over the place
avatars as the patterns for the approaching
season. Abstract art, graphical illustrations,
watercolour inspired prints, ink blot,
kaleidoscopic iconography and more, rendered
themselves on numerous runways over museum-worthy
silhouettes. Techniques such as embroidery,
patchwork and applique also aided in the
depiction of artsy surface textures.
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Menswear Round-up
Art of the Matter
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Belted Basaics
Menswear Round-up
The eminent success of wraparound silhouettes and
robes has led to a rise of cinched waists in the
menswear department. No longer associated with
the hourglass feminine form, a sense of
neutrality and acceptance is being observed
throughout, both in menswear and womenswear
categories, as attention to the waist is
spawned. Belted jackets mostly trenches, took
the Spring/Summer 2018 runways by storm at the
recently concluded international fashion
weeks. Materials ?aunt lightweight
characteristics in a dominant colour palette of
mostly neutrals comprising of khaki, camel and
whites, among a few deep hues and are emerging as
an important product category in apparel.
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Menswear Round-up
Belted Basics
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Nylon Nation
Menswear Round-up
Long gone are the days when you would blatantly
associate nylon to athleisure and streetwear
inspired apparel. With the spike in demand of
utilitarian, high performance and comfort based
fabrics designers have become increasingly
conscious and receptive to the deployment of
synthetic materials within their
collections. Oversized boiler suits and shiny
track suit options prevailed under the sportsluxe
category while oversized bomber jackets and
parkas presented in techno nylon, made a case in
point for more approachable garments. A trend for
o?ce-core dressing was addressed with tailored
classics in a neutral palette, which directly
channels the millennial working-class dominant
today.
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Menswear Round-up
Nylon Nation
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Monochro Magic
Menswear Round-up
Bid adieu to seasonal print parties as fashion
harbours a tilt towards more selective and
focused minimalist tendencies. After sur?ng a
season dominated by prints and patterns, a colour
relief sweeps over the international runways for
the approaching summer 2018 season. Experimental
colour palettes pose as antidotes for past
seasons fascination with neutrals. Head-to-toe
tonal separates and colour block coordinates are
sitting well with brand and designers alike,
ushering them to play with vibrant and icy
pastels channelling in the mood of summer and
vibrantly electric tones that address the current
hype surrounding sportswear.
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Menswear Round-up
Monochro Magic
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Logo Gram
Menswear Round-up
Channelling the nostalgia surrounding the 1990s
and early 2000s and directly addressing the
consumer of the day the Millennial, designers
and brands did not shy away from reintroducing
their brand logos and monograms by emblazoning
them across T- shirts, shirts, jackets, trousers,
shorts, jeans you name it and youve got a
designer giving it to you! Owing directly to the
trend set in motion by outrageous popularity of
Supreme and Gucci among the in?uencers and your
average millennial, designers are going all out
and big when it comes to showcasing their brand
identity onto their creations. Be it a logo, a
monogram, a pattern or a slogan that the brand is
recognized by expect to see branding as the
centre of attention in the coming months!
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Menswear Round-up
Logo Gram
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