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CGD 218 AID Possible Is Everything / cgd218aid.com
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CGD 218 AID Possible Is Everything / cgd218aid.com
CGD 218 Entire Course FOR MORE CLASSES VISIT
www.cgd218aid.com CGD 218 Week 1 Assignment Why
is Visual Literacy Important CGD 218 Week 1
Journal The Evolution of Media CGD 218 Week 1 DQ
1 Using Visuals to Communicate CGD 218 Week 2
Assignment Final Project - Step Two CGD 218 Week
2 DQ 1 Typography in Business CGD 218 Week 2 DQ
2 Bauhaus Manifesto CGD 218 Week 3 Assignment
Using Photographs from the Web CGD 218 Week 3
Journal Visual Communication Today CGD 218 Week
3 DQ 1 Photography and Composition CGD 218 Week
3 DQ 2 Motion Pictures CGD 218 Week 4 Assignment
Final Project - Step Three CGD 218 Week 4 DQ 1
Brand Identity CGD 218 Week 4 DQ 2 Advertising
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CGD 218 AID Possible Is Everything / cgd218aid.com
CGD 218 Week 1 Assignment Why is Visual Literacy
Important FOR MORE CLASSES VISIT
www.cgd218aid.com Why is Visual Literacy
ImportantWatch Brian Kennedys TedTalk Brian
Kennedy Visual Literacy and Why We Need It
(http//www.youtube.com/watch?vOefLEpds5Is), and
address the following questions Compare and
contrast Kennedys definition of visual literacy
with the textbooks definition. Explain how
visual literacy can be considered a universal
language. Examine how visual literacy can impact
communication and global understanding. Your
paper should be 1-2 pages in length, excluding
title and reference page, and formatted to APA
style.
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CGD 218 AID Possible Is Everything / cgd218aid.com
CGD 218 Week 1 DQ 1 Using Visuals to
Communicate FOR MORE CLASSES VISIT
www.cgd218aid.com Using Visuals to
Communicate Regardless of where you work or what
your career is, learning how to communicate
effectively and professionally is important if
you want to succeed. Further, learning how to
successfully utilize visual media in your
communication can dramatically enhance the
effectiveness of your message.
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CGD 218 Week 1 Journal The Evolution of Media FOR
MORE CLASSES VISIT www.cgd218aid.com The
Evolution of MediaOver the past several decades,
communication media have evolved significantly.
In addition to communicating messages through
books, newspapers, and magazines, we now have the
ability to communicate through blogs, websites,
and social media like Facebook, Twitter, and
YouTube. Now, more than ever, the average person
is capable of creating and distributing
professional-looking visual communication. This
supports what your textbook identifies as perhaps
the most significant change these new
technologies are forcing journalists,
advertisers, PR professionals, and entertainment
executives to relinquish their role as
gatekeepers of information (P.21-22).
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CGD 218 AID Possible Is Everything / cgd218aid.com
CGD 218 Week 2 Assignment Final Project - Step
Two FOR MORE CLASSES VISIT www.cgd218aid.com Fina
l Project- Step TwoLast week, you discussed a
possible message to communicate in your final
project. For this assignment, you will develop an
outline that clarifies your message and expands
upon it, filling in any gaps that either your
classmates identified in the discussion forum, or
you identified over the past week.Your outline
should include the following elements A
description of your message, and the desired
results A description of the intended audience
for your message A description of the typography
you plan to use in your message (e.g., this might
include the font or typeface you plan to use, the
tone you want the type to achieve, etc.) An
explanation of how you plan to utilize visuals to
support your message The platform/medium you plan
to use to communicate your message
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CGD 218 AID Possible Is Everything / cgd218aid.com
CGD 218 Week 2 DQ 1 Typography in Business FOR
MORE CLASSES VISIT www.cgd218aid.com Oftentimes,
we cant avoid using words to communicate
messages. And sometimes, were even limited with
the visuals we can include. So, how can we make
our messages as clear and aesthetically pleasing
as possible? Incorporating typography can assist
us in this especially in the business setting.
Take a look at the following documents and
examine how strategic use of typography and white
space has affected the second document.
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CGD 218 AID Possible Is Everything / cgd218aid.com
CGD 218 Week 2 DQ 2 Bauhaus Manifesto FOR MORE
CLASSES VISIT www.cgd218aid.com Your textbook
describes design in light of the Bauhaus
manifesto.According to the Bauhaus Design
History (http//designhistory.org/Bauhaus3.html),
what was so new about the Bauhaus modern art
school was its attempt to integrate the artist
and the craftsman, to bridge the gap between art
and industry. It goes on to explain that mass
production was the god, and the machine aesthetic
demanded reduction to essentials, an excision of
the sentimental choices and visual distractions
that cluttered human lives.Keeping this in
mind, explain the concept of design in your own
words. Compare and contrast it with art, and
explain how cluttering a design with
unnecessary elements can have a potentially
negative impact on the message it bears. Finally,
depending on the first letter of your last name,
use the Web to find at least one visual
communication piece (e.g., a website, an
advertisement, a logo, etc.) that either
exemplifies Bauhaus concept of design or does
not. Then, describe why.
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CGD 218 Week 3 Assignment Using Photographs from
the Web FOR MORE CLASSES VISIT www.cgd218aid.com
Using Photographs from the WebToday more than
ever, photographs and other visual media are at
our fingertips. Whether its through Google
Images or Flickr, we have endless visual media
available for us to use. Or, do we?Watch the
video Copyright Basics (http//youtu.be/Uiq42O6rh
W4). Then, in a 2- to 3-page paper, examine the
benefits and challenges associated with having so
many visuals available to us today. Describe the
possible ethical and legal implications of using
these photos, and explain how these issues can be
avoided.
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CGD 218 Week 3 DQ 1 Photography and
Composition FOR MORE CLASSES VISIT
www.cgd218aid.com Photography and
Composition When considering magazines like
National Geographic, or social media like
Pinterest, it becomes evident that photography
plays an instrumental role in visual
communication. However, creating an impactful
photograph is not always easy.Your textbook
explains the importance of design and composition
in successful photography. For this discussion,
locate a photograph (either on the Web or in
print) that strategically uses at least three
elements of design (e.g., balance, color,
asymmetry, etc.). Then, paste a link to the
photograph (or, if it is in print, upload a
scanned copy to the discussion forum or the web),
and explain which elements are utilized, and how
they affect the overall impact and message of the
photograph.
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CGD 218 Week 3 DQ 2 Motion Pictures FOR MORE
CLASSES VISIT www.cgd218aid.com Motion
Pictures Like photographs, motion pictures are a
significant medium for visual communication.Watch
at least three of the documentary trailers,
belowDocumentary Trailers Food, Inc. (Trailer)
(http//www.imdb.com/title/tt1286537/) Inside Job
(Trailer) (http//www.imdb.com/title/tt1645089/)
Marley (Trailer) (http//www.imdb.com/title/tt1183
919/) Planet Earth (Trailer) (http//www.imdb.com/
title/tt1645089/) Waste Land (Trailer)
(http//www.imdb.com/title/tt1268204/) Based on
the trailer, what do you think the intended
message of the documentary is? What are motion
pictures able to do that photos and still images
cannot, and how does that impact the message
being communicated? Can you think of any ethical
concerns or controversial issues related to the
use of motion pictures as a communication medium?
Explain.
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CGD 218 Week 3 Journal Visual Communication
Today FOR MORE CLASSES VISIT www.cgd218aid.com Vi
sual Communication TodayVisual communication is
just about everywhere we look. Reflect on the
visuals youve seen in your daily life over the
past couple weeks, and the messages theyve
communicated (e.g., TV commercials, billboards,
magazine ads, web ads, websites, product
packaging, photographs, etc.). Do any stand out
in your mind? If so, why do you think they were
so effective in getting your attention? Are there
any trends you are noticing specifically in
todays media?
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CGD 218 Week 4 Assignment Final Project Step
Three FOR MORE CLASSES VISIT www.cgd218aid.com Yo
u should now have a strong outline for the
message you plan to communicate in your final
project, as well as a good idea of how you want
to incorporate visuals. This week, locate at
least five possible visuals that you might
utilize for your final project (e.g.,
photographs, drawings, video clips, screenshots,
etc.), and add them to your existing project
draft. Be sure to reference any visuals that you
did not create. Then, 1-2 pages, explain why you
selected the visuals you did, how they support
your intended message, and what reaction or
results you hope to gain from the use of these
visuals.
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CGD 218 Week 4 DQ 1 Brand Identity FOR MORE
CLASSES VISIT www.cgd218aid.com Brand
Identity As stated in your textbook, branding is
equated with everything from creative strategy to
logotype design. It is said to exist through
sophisticated color palettes, product packaging
and service trademarks. Some marketers insist
that branding is corporate image. Others align it
with cohesive marketing communications,
positioning, slogans or taglines.For this
discussion, select a company and create a mood
board that visually conveys its brand identity.
Your mood board should include images of at least
four of the elements (e.g., logo, color palettes,
product packaging, slogans or taglines) described
in the quote above.Your mood board can be
created through Microsoft Word, PowerPoint,
Glogster (http//www.glogster.com/), or Adobe
Photoshop (converted to PDF). Once it is created,
post it to the discussion forum as an attached
file or a link. Describe the elements you
included in your mood board, and explain how each
one contributes to the overall brand identity for
the company youve selected.
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CGD 218 AID Possible Is Everything / cgd218aid.com
CGD 218 Week 4 DQ 2 Advertising FOR MORE CLASSES
VISIT www.cgd218aid.com Advertising The textbook
explains that, although counterintuitive,
advertising should not focus on the product or
service being sold, but should rather focus on
the needs and desires of its target market. It
quotes Michael Newman (2003) statingDont tell
me about your manure, tell me about my flowers
View the advertisements, below. Then, select
three and explain if and how you see the above
concept in action. Describe what product or
service each of the three ads is trying to sell
(e.g., manure). Then, explain what you think each
ad is actually selling (e.g., a beautiful flower
garden). Finally, describe whether you can think
of any ethical concerns related to this approach
of communication. Nike My better is better
(http//www.youtube.com/watch?vrHHMaiNyztk)
Obama Hope (Political Campaign Poster)
(http//en.wikipedia.org/wiki/FileBarack_Ob) We
Can Do It! (Propaganda Poster)
(http//en.wikipedia.org/wiki/FileWe_Can_Do_It!)
Old Spice The Man Your Man Could Smell Like
(http//www.youtube.com/watch?vowGykVbfgUE) 1984
Apple's Macintosh Commercial (http//www.youtube.c
om/watch?vOYecfV3ubP8)
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CGD 218 AID Possible Is Everything / cgd218aid.com
CGD 218 Week 5 Assignment Final Project Using
Visuals to Communicate a Message FOR MORE CLASSES
VISIT www.cgd218aid.com Final Project Using
Visuals to Communicate a Message Assignment
Instructions Visual media can have significant
impact on how effectively a message is
communicated. Appropriate and strategic visuals
can inspire the audience, lend clarity to a
message, and, in general, say things that words
alone cannot.For this project, use the concepts
youve learned in this course to effectively
apply visuals to a business-related message.
Below, you will find just a few examples of how
visuals can be utilized to communicate a message
in the business setting. Feel free to choose one
of these examples, or select one that is not
listed. Examples of Business Communication How
Each Example Might Look for Your
Assignment Presentation on department
achievements PowerPoint slides with visuals, and
associated speech in the Speakers Notes section
at the bottom. Print advertisement for your own
business.
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CGD 218 Week 5 DQ 1 Social Media FOR MORE CLASSES
VISIT www.cgd218aid.com Social Media Social
media can have a significant impact on a
companys success (both positive and negative).
What are the pros of social media, and how do you
think they can be harnessed to promote effective
communication? What are the cons, and how do you
think they can be avoided, to prevent a
communication disaster? Identify one example that
illustrates effective use of social media, and
one example that illustrates ineffective use of
social media.Guided Response Respond to at
least two of your peers. How does their analysis
compare to yours? Do you agree that the examples
they identified appropriate represent the
effective and ineffective uses of social media?
Explain.
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CGD 218 AID Possible Is Everything / cgd218aid.com
CGD 218 Week 5 DQ 2 Reflecting on Visual Literacy
in Business FOR MORE CLASSES VISIT
www.cgd218aid.com Reflecting on Visual Literacy
in Business Review the concepts weve covered in
the past few weeks of this course, and list five
take-aways. Explain why the five take-aways are
relevant to you. Then, describe at least one
concept that is either still unclear to you, or
one youd like to explore further.Guided
Response Respond to at least two of your peers.
How are their take-aways different from yours?
With regards to the one concept they identified
as unclear or would like to explore further, can
you offer any additional insight, resources,
and/or clarification?
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CGD 218 AID Possible Is Everything / cgd218aid.com
CGD 218 Week 5 Journal Packaging Visual
Communication FOR MORE CLASSES VISIT
www.cgd218aid.com Packaging Visual
CommunicationOver the past few weeks, youve
worked to put together a communication piece
through the use of visuals. Describe the steps
you took to get to your finished communication
product, and explain how these steps were
helpful. Finally, describe how failing to put as
much effort into the preparation stage could be
detrimental to the ultimate communication of your
message, and describe how this concept can be
applied to the messages you communicate in your
work environment.This journal entry should allow
you to thoroughly reflect upon what you have
learned thus far in class, and provides you an
opportunity to relate this learning to your
professional and/or personal experiences. Your
journal entry may be written in a more informal
style, with a focus on clearly conveying your
ideas. APA formatting elements are not required
for your journal entry, but you are expected to
adhere to conventional rules of grammar, sentence
structure, spelling, and punctuation.
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