SMS Marketing Tips - PowerPoint PPT Presentation

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SMS Marketing Tips

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Understanding the guidelines of SMS marketing. – PowerPoint PPT presentation

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Title: SMS Marketing Tips


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5 SMS Marketing Tips for Small Businesses
  • By ASJMEDIA

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  • Various little and neighborhood organizations
    don't have Short Message Service i.e SMS
    marketing high on their need list. The essential
    purpose behind this is the stringent against spam
    laws that administer marketing systems. American
    organizations are bound by the Telephone Consumer
    Protection Act (TCPA) that can force a fine of
    anyplace between 500 to 1500 per spontaneous
    instant message sent. This can include
    exponentially on the off chance that you have
    been making utilization of mass marketing
    strategies.

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  • While content spam is managed entirely, it is
    splendidly conceivable to avoid infringement and
    still rake in huge profits off SMS marketing.
    Consider this - the normal open rate for messages
    is somewhere close to 20-30 percent. In
    correlation, the open rate for a SMS is about 98
    percent. Also, about 90 percent of SMS
    beneficiaries open their instant messages in the
    initial three seconds. The potential rate of
    return here is excessively alluring, making it
    impossible to relinquish.

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5 SMS Marketing Tips
  • Understanding the guidelines of SMS marketing.
  • Before you begin, it is critical to comprehend
    the tenets of the amusement with the goal that
    you stick to TCPA controls. The most imperative
    decide to recollect is that you may just send
    marketing messages to beneficiaries who have
    expressly picked in to get these messages.
  • Limit your message to 160 characters.
  • Timing is everythingThe nature of the medium is
    such that the recipients open their messages
    instantly upon receiving them. But at the same
    time, the lack of a visual medium makes it
    difficult for marketers to build brand recall
    through this channel.
  • Include a phone number or URL as the CTA.
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