SEO Strategies for e-commerce website - PowerPoint PPT Presentation

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SEO Strategies for e-commerce website

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Search Engine Optimization is the process of optimizing a website so that people can easily find their business using search engines like Google and Bing. There are many methods to promote you on these engines. Majorly there are two types of SEO; global and local. As the name suggests. – PowerPoint PPT presentation

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Updated: 6 December 2017
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Title: SEO Strategies for e-commerce website


1
SEO STRATEGIES FOR E-COMMERCE WEBSITES
2
  • Living in the digital age, we are all aware that
    the key to success is the ranking and visibility
    of your business or brand of work.
  • Whether you are a start-up or a king of your
    particular field, if you are missing out on the
    clicks, chances are your sales will dwindle too.

3
  • In order to rank on the top slot of the master
    gigantic search engine, Google, an e-commerce
    website needs to have a strong SEO strategy.
  • SoftTek Solutions is a SEO Company in Delhi / NCR
    which provides useful SEO tips and tactical
    suggestions which can boost the ranking of your
    e- commerce websites.

4
  • Research
  • Research id the most vital part of the SEO plan.
    There are 2 basic areas which need to be
    targeted Key word Research and Competitor
    Research.
  • Identifying the prevailing problems
  • After you have conducted the Keyword Research and
    Competitor Research, the next step is to identify
    and fix the existing problems that need to be
    addressed.

5
  • For example some top errors you might want to
    correct are updating duplicate content pages,
    meta titles, meta descriptions etc.
  • In the fast paced world of today, visitors do not
    have the patience to wait more than 3 seconds for
    a site to unload. Speed of the website is very
    crucial in determining the success of your
    website.

6
  • On page Optimization
  • You must optimize the pages of your website by
    ensuring that the page has the keyword in
    strategic locations, including the following
  • The page title
  • Paragraph copy
  • Headers
  • Sub headers
  • Product descriptions
  • Meta title
  • URLs should be user friendly and must include the
    keyword

7
  • Ensure that the structure of your site is well
    planned and that there is scope of addition in
    future. Usability is super important in order to
    keep your visitors happy.
  • Recent surveys show that 31 of mobile internet
    users mostly go online using their phones. 61
    of those also go to a competitor site if yours is
    unfriendly.

8
  • Therefore a strong mobile version of your website
    is very essential.
  • A part from that a customer review of the
    products or services of your e- commerce site is
    an important SEO strategy.

9
  • Testing
  • Having a strong testing strategy will help you in
    further improving your results. Without regular
    iteration you cannot expect good leads or sales.
  • Blogs
  • One way to rank for important keywords is blogs.
    An e-commerce site needs the right content and
    quality information in order to rank on top of
    the search engines.

10
  • Best SEO tools
  • The SEO Company in Delhi / NCR indulge in a
    various kinds of SEO tools in order to optimize
    the rankings of the e commerce websites.
  • Some of such tools are Open Site Explorer,
    Screaming frog, Google Adwords, Keyword Tool,
    Buzz stream, Authority Labs for monitoring etc.

11
  • SEO Company in Delhi / NCR  is a constantly
    evolving activity and not a one-time deal.
  • If you implement the correct SEO tips and
    strategies, you will definitely see an increase
    in quality traffic, conversions and repeat
    visitors on your ecommerce website.
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