Forecast Digital Ad Spend Poland, Digital Ad Spend

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Poland Online Advertising Market Outlook
to 2022 Ken Research
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Poland Online Advertising Market Outlook
to 2022 Ken Research
Poland Online Advertising Market by Type
(Display, Paid Search Ads, Paid Classified/
Directories, Paid Email Ads), By Mobile Ads, By
Social Media Ads Outlook to 2022" provides a
comprehensive analysis of online advertising
market in Poland. The report covers Poland
online advertising market by Type of Online Ads
(Display, Paid Search Ads, Paid Classified/
Directories, Paid Email Ads), By Mobile Ads, By
Social Media Ads, By Digital Ad Spending by
Various Sectors (Retail, E-commerce, Automotive,
Telecom, Financial Services, Packaged Food,
Hotel/ Bars/ Restaurant and others) and Market
Share of Major Digital Platforms (Google,
Facebook, Youtube, Twitter Instagram,
Nasza-Klasa.pl, goldenline.pl), and Major Online
Advertising Agencies (VML Poland, K2, Ideo
Agency, J.Walter Thompson Group, Nitro Digital,
Feno.pl).
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Poland Online Advertising Market Outlook
to 2022 Ken Research
The report also covers market in different
aspects such as parameters to design a successful
internet ad campaign, trends and developments,
issues and challenges, market share of major
publishers. The report provides detailed overview
on future outlook projections with analyst
recommendations for the industry. Market
Segmentation of Poland Online Advertising
Market Type of Online Ads In terms of
expenditure, type of digital ads segmentation is
dominated by Search Ads which accounted for share
of during 2017. Search engine advertising was
followed by banner advertising in terms of
spending during 2017 which accounted for share
in Poland online advertising market. Display ads
include many different formats and contain items
such as text, images, flash, video, and audio.
Online Video Ads constituted share of in 2017.
Mobile ads followed video advertising in terms of
expenditure with the share of during 2017.
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Poland Online Advertising Market Outlook
to 2022 Ken Research
By Cost Metrics Cost per Impressions accounted
for of digital spending in 2017. Click through
rate is the ratio of users who click on a
specific link to the number of total users who
view a page, email, or advertisement. Click
through rate accounted for share during 2017.
Pay-per-sale is a pricing system where the
advertisement platform/portal is paid on the
basis of the number of sales that are directly
generated by an advertisement. PPS accounted for
least amount of revenues in Poland online
advertising market during 2017. By Medium
Poland online advertising market is dominated by
desktop advertising in terms of segmentation by
medium with a share of followed by mobile
advertising with a share of in the market in
2017.
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Poland Online Advertising Market Outlook
to 2022 Ken Research
By Major Banner Ad Sizes In terms of major ad
sizes, Poland online advertising market is
segmented by double billboards, Rectangle,
Billboard, Skyscraper, Box, Topplayer and Triple
Billboard. Double billboard is the most popular
billboard size in Poland with an ad size of (750
x 200 pixels). Double billboard has dominated
the market with a share of in online
banner/display advertising spending during 2017.
Double billboard was followed by rectangle size
and accounted for in 2017. Billboard (750 x
100 pixels) accounted for of the major ad
sizes in the market owing to its performance in
both brand and direct-response advertising
campaigns. Skyscraper (120 x 600 pixels) format
can fit into narrower spaces that don't
accommodate the (160 x 600 pixels) wide
skyscrapers.
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Poland Online Advertising Market Outlook
to 2022 Ken Research
Skyscraper accounted for of the overall share
during 2017. Toplayer and Triple billboard
accounted for and share in Poland online
banner advertising market respectively. By
Spending by Each Sector Major sectors that spent
on online advertising in Poland are automotive,
e-commerce, banking, financial services and
insurance (BFSI), telecom, real estate, media,
FMCG, packaged food, tourism, healthcare, and
education. Automotive sector accounted for in
overall online ad spending during 2017. It is
followed by E-commerce and BSFI sector accounted
for and in 2017 respectively.
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Poland Online Advertising Market Outlook
to 2022 Ken Research
Competitive Scenario in Poland Online Advertising
MarketCompetitive Scenario has been analyzed
for advertising agencies as well as digital
platforms. Major advertising agencies in the
country include VML Poland, K2, Ideo Agency,
J.Walter Thompson Group, Nitro Digital, Connaxis,
Feno.pl. The major online advertising platforms
in Poland are Facebook, NK.pl, Instagram, Google,
YouTube, Twitter and others. Facebook and
Instagram together dominated the market with a
share of and Google held the second position
with a share of in the total revenues in 2016.
Since, the demand for video advertising is
surging, YouTube also has a major share of in
the total revenue in 2016.
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Poland Online Advertising Market Outlook
to 2022 Ken Research
Future Potential of Poland Online Advertising
MarketImprovement in technology and better
internet speed will increase mobile internet
penetration in the country by 2022. Poland online
advertising market is expected to grow at a CAGR
of during the forecast period of 2017-2022 The
growth is expected to be driven by the rising
number of social media users, booming e-commerce
market, rise of independent advertisement
advisors, support from government, publishers and
mobile networks. As analytical tools are gaining
prominence in the market, the advertising
agencies have been using big data and other
analytical tools to connect better with the
customers. Such major innovations in upcoming
years will result in market growth in future.
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Poland Online Advertising Market Outlook
to 2022 Ken Research
Key Topics Covered in the Report Poland
Advertising Market Overview and Genesis Poland
Online Advertising Market Genesis and Current
Scenario Value Chain Analysis on Poland Online
Advertising Market Poland Online Advertising
Market Size, 2012-2017 Poland Online Advertising
Market Segmentation, 2017 Decision Making
Parameters for Selecting Advertising
Agencies SWOT Analysis in Poland Online
Advertising Market Trends and Developments in
Poland Online Advertising Market Issues and
Challenges In Poland Online Advertising Market
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Poland Online Advertising Market Outlook
to 2022 Ken Research
Regulatory Scenario In Poland Online Advertising
Market Competitive Landscape In Poland Online
Advertising Market Market Share of Major Players
in Poland Online Advertising Market, 2017 Company
Profiles for Major Digital Platforms and
Advertising Agencies in Poland Online Advertising
Market Future Outlook for Poland Online
Advertising Market, 2017-2022 Macroeconomic
Factors affecting Poland Online Advertising Market
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Poland Online Advertising Market Outlook
to 2022 Ken Research
Source https//www.kenresearch.com/media-and-ent
ertainment/advertising/poland-online-advertising-m
arket/142277-94.html Contact UsKen
ResearchAnkur Gupta, Head Marketing
Communicationsankur _at_ kenresearch.com91-90153
78249www.kenresearch.com