SEO Company In Mumai - DigiManic

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SEO

• Basic of Search Engine Optimization

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Introduction

• SEO is a marketing discipline focused on growing
  visibility in organic (non-paid) search engine
  results. SEO encompasses both the technical and
  creative elements required to improve rankings,
  drive traffic, and increase awareness in search
  engines. There are many aspects to SEO, from the
  words on your page to the way other sites link to
  you on the web.
• The majority of web traffic is driven by the
  major commercial search engines, Google, Bing,
  and Yahoo!. Although social media and other types
  of traffic can generate visits to your website,
  search engines are the primary method of
  navigation for most Internet users. This is true
  whether your site provides content, services,
  products, information, or just about anything
  else.
• Search engines are unique in that they provide
  targeted trafficpeople looking for what you
  offer. Search engines are the roadways that make
  this happen. If search engines cannot find your
  site, or add your content to their databases, you
  miss out on incredible opportunities to drive
  traffic to your site.

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• SEO working-
• Search engines have two major functions crawling
  and building an index, and providing search users
  with a ranked list of the websites they've
  determined are the most relevant
• Links allow the search engines' automated robots,
  called "crawlers" or "spiders," to reach the many
  billions of interconnected documents on the
  web.Once the engines find these pages, they
  decipher the code from them and store selected
  pieces in massive databases, to be recalled later
  when needed for a search query.
• Popularity and relevance arent determined
  manually. Instead, the engines employ
  mathematical equations (algorithms) to sort the
  wheat from the chaff (relevance), and then to
  rank the wheat in order of quality (popularity).
• These algorithms often comprise hundreds of
  variables. In the search marketing field, we
  refer to them as ranking factors.

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Algorithm versions- 1. Panda Launch
date February 24, 2011Hazards Duplicate,
plagiarized or thin content user-generated spam
keyword stuffing 2. Penguin Launch date April
24, 2012Hazards Spammy or irrelevant links
links with over-optimized anchor text 3.
Hummingbird Launch date August 22,
2013Hazards Keyword stuffing low-quality
content 4. Pigeon Launch date July 24, 2014
(US) December 22, 2014 (UK, Canada,
Australia)Hazards Poor on- and off-page SEO 5.
Mobile Launch date April 21, 2015Hazards Lack
of a mobile version of the page poor mobile
usability 6. RankBrain Launch date October 26,
2015Hazards Lack of query-specific relevance
features shallow content poor UX 7.
Possum Launch date September 1,
2016Hazards Tense competition in your target
location 8. Fred Launch date March 8,
2017Hazards Thin, affiliate-heavy or
ad-centered content
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Types of SEOs- White hat SEO- Quite clear
from the name itself that White hat SEO refers to
the most legitimate practices adhered by the
marketers to gain higher rankings in the search
engine result pages. The white SEO practices
strictly abide by the Googles guidelines for
SEO. The White hat SEO is considered to be highly
wholesome in its approach as it follows Googles
algorithms and does not aim at exploiting the
loopholes in the same. The most commonly
practiced white hat SEO techniques are publishing
quality content on the website, HTML optimization
and restructuring of the website, link
acquisition campaigns supported by quality
content along with manual research and
outreach. The practices listed under the White
Hat SEO techniques may be slow in giving results
but the results driven are much more lasting in
their approach . Black Hat SEO- As obvious as
the name suggests, Black hat SEO includes the
practices that aim at finding weaknesses and
loopholes in the Googles algorithms in order to
rank higher in the search engine result pages.
These practices are against the guidelines
provided by Google and overall Googles
algorithms. Thus, the practices under the label
Black hat SEO are considered to be
illegitimate. The wholesome level of Black hat
SEO is very low and if you ask a person who works
as a spam cleaner on search engine result pages
he would probably declare the wholesome level to
be zero. The most common black hat SEO techniques
include spam links, keyword stuffing, cloaking,
hidden text, and hidden links. These practices
aim at misleading the users and redirecting to
the sites they didnt vouch for.  The traffic
generated through these practices does not last
nor are the rankings able to maintain their
position on the search engine research pages.
Thus, we can conclude that the rankings achieved
through the Black hat SEO techniques are short
lived
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On-page SEO and Off-page SEO- On-page SEO .
The On-page SEO activities primarily include
infusing keywords in the right quantity,
inserting internal links, meta tags, Meta
description, building a customized URL structure,
inserting the alt attributes, taking care of the
image SEO and most importantly providing the
users with quality content. On-page SEO (also
known as "on-site" SEO) is the act of optimizing
different parts of your website that affect your
search engine rankings. It's stuff that you have
control over and can change on your own website.
Here are the biggest factors included. Off-page
SEO Refers to the activities that are performed
on a page after it goes live on the web. The
activities included in the Off-page SEO include
sharing the post, commenting on the post to build
engagement, liking the post on the social media,
giving the star ratings to the post, answering
the queries of the target consumers are all a
part of the tasks listed under the Off-page SEO.
The biggest off-page SEO factor is the number and
quality of backlinks to your website
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OFF PAGE- Sharing If you think its ok to
publish a blog and not share it on your social
media handles or other connectivity apps that
inform people what are you up to. Some of your
friends might actually look forward to investing
time in your work. Again you dont know how many
people the post may reach through your social
media handle. Commenting As you might have
noticed on Facebook, the posts that are been
commented upon automatically appear in the news
feed. Same is the case with search engines, the
blogs or the posts that receive engagement in the
form of sharing and commenting. Liking/ star
rating Liking works just the same as commenting
and sharing. The more the number of likes and
star ratings on a post, the better is the
credibility of that post according to Google. The
star ratings especially work as reviews for a
particular blog, for both the audience and
Google, the star ratings are a means of reviewing
the blog. Answer queries- be responsive Your
potential consumer would put up questions every
now and then. Putting up questions signifies only
one thing that your audience is interested in
what they are reading. So, theres a reasonable
chance that if you answer their questions you
would be able to maximize their interest and
crack a sale along with building engagement which
is obviously very crucial to your online
existence. Look out for what the user is looking
for One of the most important aspects of off-page
SEO is spending time on researching where the
potential audiences interest lies in. When you
pick topics of interest to your audience, it is
an obvious fact that you will be able to build
more engagement. isnt that what you
want? Develop a personal touch with the target
audience The off-page SEO has several elements
that allow you to develop a personal touch with
the users. While you reply to the comments and
answer their queries over the social media or
right below the blog itself, there is a scope for
developing a personal touch with the audience.
the more personally you connect with the
audience, the more familiar the audiences would
feel with your brand. Social bookmarking is a
centralized online service which allows users to
add, annotate, edit, and share bookmarks of web
documents  Delicious, founded in 2003,
popularized the terms "social bookmarking" and
"tagging". Tagging is a significant feature of
social bookmarking systems, allowing users to
organize their bookmarks and develop shared
vocabularies known as folksonomies.
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Video Submission- If you want to make your
videos popular, head to popular video submission
sites. Give a proper title, description, tags and
reference links. It is one of the more popular
ways to get quality back links because all video
submission websites have high PR. Forum
Submission-Participate in search forums which
are related to your website and business and make
a connection with that community. Reply to
threads, answer peoples questions and give your
suggestions and advice. Make use of Do-Follow
forums. Article Submission-Submit your articles
in a high PR article submission directory. You
can also give links to your website. Make sure
your content is unique and of high quality. Low
quality content and content that has more keyword
stuffing might get rejected. Choose the correct
category and give a good title to your
content Image Submission-Share your photos on
popular image submission websites. Before
submitting your images please optimize them with
the correct URL and title tag. Before submitting
your images, check if they have a proper title,
description and tags. Infographics
Submission-Make creative infographics. These
days, infographics are getting popular on the
internet. Submit your infographics on
infographics submission websites and give
reference links to your webpage or blog. The
image sizes differ with different
websites. Document Sharing-Create attractive
documents relating to your business or blog. The
documents should have unique content and should
be in either pdf or ppt formats. Submit these
documents in the document sharing websites.
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ON PAGE SEO- Image SEO Image SEO is another way
of optimizing the website or the landing pages in
specific. An optimized image will appear in the
searches made for images on Google. When the user
clicks on the link to go to the original source
of the image, the user is redirected to your
website. Thus, gaining your website traffic.
Images are an important component of any website,
thus, must be optimized. Internal linking The
internal links are the links of the blogs
previously published or the landing pages of the
website.  The idea behind interlinking is
redirecting the user from one page to the other
page of the website. This is an attempt to retain
the user. H1 tags Using the Heading tags ensure
that the Google takes notes of the headings used
by you on the blog. Thus, the H tags must be used
to make your blog visible in the SERPs for those
particular words. It is also suggested that you
use the secondary keywords and the primary
keywords in the sub-heads. URL structure You must
adjust the URL according to the primary keyword,
doing so would make the visibility of your blog
higher. This works in a format that when a user
makes a search with a particular keyword if the
URL of your blog contains that keyword, the
probability of Google showing your blog is quite
high. Meta tags, meta description, alt
attributes The meta tags, meta description, and
alt attributes are an important part of the
on-page SEO. The meta tags mainly comprise of the
secondary keywords in the content. The meta tags
help Google to read the content better and lets
the search engine know the context of the content
that is been posted on the web. The alt
attribute is the HTML attribute used in HTML and
XHTML documents to specify alternative text
(alt text) that is to be rendered when the
element to which it is applied cannot be
rendered. Quality Content Last but not the least,
as content is still the king. The most important
aspect of SEO is that you should have quality
content. You should provide value to readers with
your engaging content. When readers spend more
time on your blog your bounce rate increase and
so do your ranking.
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Types of Keywords- Generic keywords
Specifying the exact name of the product which is
a generic method to keyword your product.
Example- Digital Camera Broad Matching keyword-
This is a bit more specific approach such as
canon digital camera. Long tail keyword-  These
are the most specific set of keywords that leave
no scope for guess work. Eg- zoom lens f.21 app
canon digital camera
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• Types of SEO services offered by the digital
  industry-
• The Digital marketing industry has units that
  comprehensively offer SEO services.
• Keyword Search
• Many companies today outsource their SEO task of
  searching relevant keywords according to the
  theme of the business. The digital marketing
  companies employ SEO specialists to make keyword
  searches for their clients as per their needs. If
  you are a firm that is striving to mark its
  digital presence and have blogging on your SEO
  strategy, a keyword is an important element to be
  taken care of. In the absence of efficient
  resources, it is suggested that you avail SEO
  services from these digital marketing agencies or
  a hardcore SEO agency.
• Creation of landing pages
• The pages you redirect your audience to must not
  be misleading as that will reduce the credibility
  of your site. Thus, it must be noted that landing
  pages occupy an important position in the SEO of
  a website. To perform the task of creating the
  landing pages effectively, you can always take
  help of the agencies providing SEO services.
• Page Optimization
• There arises the need of page optimization from
  time to time in order to increase the search
  engine ranking for that page. Thus, page
  optimization must be considered every now and
  then.
• Technical audit
• A technical audit is a task that requires an
  in-depth programming knowledge. A company may or
  not have such a talent amongst their resources
  but that must not hold them back from having
  their website audited. your website needs a
  technical audit because Google and other search
  engines are computers and they need assistance in
  understanding your site. An SEO service provider
  who is aware of the overall functioning of the
  Googles algorithms must be handed over this task.