Guide To App Store Optimization Checklist - PowerPoint PPT Presentation

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Guide To App Store Optimization Checklist

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The App Store Optimization, or ASO, is a method to ensure that your app fulfils the app store ranking criterion and emerges on the top of a search engine results page (SERP). – PowerPoint PPT presentation

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Title: Guide To App Store Optimization Checklist


1
Guide To App Store Optimization Checklist By A
Full Service Internet Marketing
Company https//digispread.com/
2
ASO is a technique of optimizing your
mobile app to make it found easily by your target
audience as well as rank higher in app
store search result.  
3
  • There are list of 5 most favoured ASO tips
  • Understand your competition and customer
  • Choose right app name
  • Create a compelling description
  • Create better app icon
  • Frequently updated app

4
  • Understand Your Competition And Customer
  • To truly understand the strengths of your own
    business, you must understand your
    competition and your positioning. 
  • A properly drafted ASO strategy balances on
    getting to know how customers use your app along
    with a deep analysis of the competitive
    landscape.

5
  • Choose Right App Name
  • If you can come up with a unique name for your
    app, it will help you brand it the correct way.
  • Dont forget to have relevant keywords in the
    title as it matters into app store search
    results.
  • keep the app name short, sweet, readable and
    easy to remember.

6
  • Create A Compelling Description
  • Your apps product page along with the
    description is a living document, and you must
    ensure to make it as powerful as you can.
  • If there is a new update, your description,
    product page and overall look of the app should
    and must change.

7
  • Create Better App Icon
  • An icon is the first impression that customers
    will have about you.
  • Because your potential customers will search
    endless app list, having an outstanding visual
    icon is a must.

8
  • Frequently Updated App
  • In app store optimization plan, updating of your
    app store should be one of the most vital things
    to do.
  • People love changes, and when they see a change
    in your offering in your app store, they may go
    ahead and download it or update an already an
    already installed app.

9
Thank You!
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